Pictures from our recent photo shoot.

We had such a great time at our recent photo shoot! Our awesome photographer Terrence McNally of Arcata Photo Studios worked his magic once again and everyone loved the results. The models did their own hair, using Jessicurl products of course. :) Thank you everyone, for such a great day! :)


Here are a few shots but you can see even more on our Facebook page. :) 


Interview with Dianne Nola, curly specialist in San Francisco

I first met Dianne Nola a few years ago after she called to ask some questions about Jessicurl. On a trip to San Francisco I went to meet her in person and I swear, I thought our combined energy was going to cause a brown-out. :) She is abundantly friendly, upbeat, positive and just lifts the spirits of anyone around her. A year or so later I had her cut my hair, so I can vouch that she’s also talented with a pair of scissors! :) I’m please to feature her today on my blog. If you’re in or near San Francisco, you won’t be disappointed by your time with Dianne. :)



How long have you been in business?

I've been professionally doing hair since 1988. I've owned my own business for the past 20 years.


Where are you located?

Inside a small salon called, Surreal You Hair Design. It's located a block south of Golden Gate Park in the Inner Sunset district of San Francisco, CA. The way to reach me is through my web site: and phone: 415.786.6402.


What made you go into the hair business?

Actually, I had just graduated from college and was working at a camp. I was cutting the counselors hair for $5 a head and thought, "Hey, I can do THIS for a living!" There were a lot of ads in the newspapers for hair stylists, not musicians (what I was) so I thought it was a smart move to go to beauty school. I had cut hair since grammar school and it was always fun!


If you specialize in curly hair, what made you adopt that focus?

Curly clients have always gravitated to me because I am wavy/curly. Since I've always been a very creative and curious person, working with curly hair was fulfilling to me. There are an infinite variety of textures, colors, ethnicities, shapes, and styles where I can grow and create. But actually defining myself as a "Curl Specialist" evolved over the past five years.



What changes have you seen in relation to curly hair in the last 10 years?

Oh my! What about the past 20 years? It was a lot about using a leave-in conditioner because that's all we were taught. When straightening became popular (after the spiral perm trend), those products often helped smooth down the curly hair frizz as well. We were taught to thin out hair, which I believe is on the wane now. Currently there is information and exploration being broadcasted out via the Internet and stylists. Corporations have all jumped on the bandwagon as well trying to make a profit. I believe the increase of non-sulfate shampoos was 60% in the past year. Curly hair is coming into its own trend with the increasing demand of low-maintenance styles and "being natural" is in!


How did you first hear about Jessicurl?

I don't think you know this Jess! I was in Common Scents in Noe Valley (SF) and saw your product in the green bottles. This was 2009. So I see Rockin' Ringlets and I start busting up. I think, "This woman's obviously into music" and I bought a few bottles to check it out on myself. Then I inadvertently met the owner a few months later. We were listening to live music in this small bar and she told me how friendly you were and encouraged me to call you. Though I tried to get my owner to purchase it, I wasn't allowed to sell product in the salon until last year.



How long have you been carrying Jessicurl?

June 2013.


What sets Jessicurl apart from other lines, curly or otherwise?

I can wear the Citrus Lavender Oil Blend as a perfume and I usually don't wear fragrance! :)       I LOVE that I get to admire, respect and be inspired by someone I do business with that is a person not a huge evil conglomerate. It's local! The company is aligned with my core values of outstanding customer service, integrity, truly natural products and an awesome sense of humor!






Concerned About HeartBleed Security Bug? Your transactions are secure!

Hey Curlies,

Many web users are concerned about the OpenSSL security bug that was recently announced on sources like the LA times, Slate & NPR's Morning Edition.

This is a serious issue, and affected nearly all secure connections on the web. We want our customers to know that we have updated our systems to protect against this issue, and that the core eCommerce functions on our site never used the vulnerable OpenSSL library at the heart of this problem. You can be confident your transactions on our site are safe & were not vulnerable to heartbleed.

Feel free to ask us any questions you have,



Spiralicious Styling Gel launches in the E.U today!!!

I have fantastic news for our patient, wonderful fantastic European customers!!! :-)

We’re very excited to let you know that our newest product, Spiralicious Styling Gel, officially launches in Europe today!

As you know, Spiralicious is a firmer hold styling gel that has been very strongly requested by Jessicurl customers and works really well for all types of curls. It has been embraced by our customers since its launch late last year and has quickly become our single top selling item. 

For more info about it, check out my original blog post here. 

We have let our European wholesale accounts know that they can order Spiralicious from us now and of course you are also welcome and able to order it directly from us here.  

I know it’s been difficult for our European customers to wait for Spiralicious to get certified in the E.U. over the last several months while we’ve gone on and on about how great it is (OMG it’s so great!!), so I’m stoked that now everybody on the planet can finally get their hands on some. :-)

New Availability For Jessicurl.

I wanted to make you all aware about a recent decision we made regarding the availability of Jessicurl products in the U.S.A.   As you all know we are sold around the world through salons, beauty supply stores, many websites, distributors, as well as some natural food stores. 

In fact, my hometown natural foods store Nature Select Foods in St. Helena, California was the first retail store to carry my products… and they still carry us :)  Even with all that, one of the most common requests we receive from our customers is to open a retail store near them, in their hometown.

You all like buying from us directly and online, but you also want the option of finding us in your favorite salon or retail store nearby.  We have been careful in trying to be fair to our existing retail outlets and also to all our customers when making Jessicurl available in new places. 

We have been purposeful when walking  that line between taking care of all of you: our salons, consumers, websites, etc.    Sometimes those two goals can rub up against each other.  If Jessicurl is available everywhere, it may be difficult for our favorite salon to support it.  We get that.  On the other hand, if it’s available everywhere, our customers really like that.  We get that too.

We have taken a thoughtful step recently by bringing on a new distributor who will make a limited selection of 4 of our items more broadly available in select markets in the U.S.   The selection is limited to 8 oz. only and one fragrance only.   Too Shea, Deep Conditioning Treatment, Hair Cleansing Cream and Confident Coils, exclusively in the Citrus Lavender scent will be available in some national grocery chains.   The full line will continue to be available through our favorite salons, beauty supply stores and websites.

We have not made this step lightly or without thought.  We are confident this will be good for those who love using our products and for those who love to support the brand.  We encourage any of you to let us know if you have any concerns about this next step in our journey.  You can reach me or our General Manager Len  at Thank you for your continued support over the years,


Interview with Krista Leavitt, Canadian Curly Hair Stylist. :)

I've really been enjoying doing this series of interviews featuring curly hair stylists that use and love Jessicurl products. :) After so many years (ok, fine... decades) of bad haircuts, it so refreshing to see that there are a growing number of stylists as passionate about curly hair as we are! :) No more running and hiding after a hair cut! Wheeee!!! :)

Krista Leavitt is one of these passionate stylists who focuses exclusively on curly hair. Read her interview here and check out some of the amazing pictures of her clients. She is truly talented at what she does and I'd let her cut my hair any day. :-)



How long have you been in business? 

I have been a licensed stylist for 11 years, but in business for myself since March of 2013.

Where are you located?

Trenton, Ontario, Canada which is 2 hours east of Toronto.

What made you go into the hair business? 

Home Ec. and Industrial Arts were my favourite subjects and I would seem to excel with any task that was of a creative nature; preferably ones that I could do with my hands like sewing, cooking, painting, needlepoint, woodworking, etc.  

Friends often asked me to do up dos for their proms and 'night out' styles.  I always loved doing it and they encouraged me to get some official training.  It was not until I was 22 and had completed some business school and managed a few retail stores that I realized it was time to find out if I was made for hairstyling; as it was always in the back of my mind. 

I took the course before I got married and started a family, as I knew it would be harder to do it after those milestones happened in my life.  I had never enjoyed school before this hair adventure; bookwork was always a struggle for me.  When I graduated at the top of my class in hairdressing school, I knew I was meant to follow this career path.  Learning became easy because it was something I enjoyed and was passionate about.


(Clearly, she's good at it too! Check out this before and after set...)


If you specialize in curly hair, what made you adopt that focus?  

I really fell into being a Curl Specialist by a series of 'fortunate events'.  I had read the original Curly Girl book by Lorraine Massey back in 2006 while I was working at a salon and found it intriguing. I started using some of the techniques on my clients. 

Then I went on maternity leave, took a break from hairstyling for a bit and kind of forgot about it.  In 2012, I walked into my local beauty supply store and saw DevaCurl products on the shelf and remembered they had something do to with that curly book I had read a few years back.  I ran right out and bought the newest version of her book and the rest is history. 

I realized it was time to go into business for myself so I could help curly girls feel empowered and confident about their hair.  I now teach women and girls by providing a full hands-on tutorial for all new clients along with dry curl-by-curl haircut; which is mandatory if you wish to be my client.    I strongly feel that by getting this hands-on training, clients will be better skilled at getting similar results at home as they experience in my salon.  Experimenting and practicing when they get home are the keys to beautiful curls when paired with the skills I add to their curly toolbox when clients visit.

In the beginning of last year when I opened up in my boutique home studio, it was a full service salon.  I thought it would be great to offer an extra service on my menu which was to help curly haired women learn how to style their hair to enhance their natural waves and curls, rather than feeling the need to straighten them and give them a good dry haircut.  I started to study more dry hair cutting methods for curly hair and started to work on some willing clients.   It was at that point that I made the decision to strictly take ONLY wavy/curly haired clients.  I really wanted to save any available open appointment spots for people who wanted to learn about their curls and get a great haircut that is specifically meant for curly hair.  No more dog ears, Roseanne Roseannadanna hairdos, and 2 or 3 layers haircuts for my clients!  Curly girls have been mistreated for years...razored, channel cut, thinning sheared, texturized with scissors, had haircuts on wet hair that dries to an uneven, lopsided finish, slathered in sulfates and silicones trying to reduce frizz...the list goes on.  When I finally realized that my own hair was curly in 2012 (GASP! who knew- I just thought it was mostly frizz), I realized that there was much more that could be done for people with curly hair, and I was going to be the one to do it.


What changes have you seen in relation to curly hair in the last 10 years? 

Since I’ve only been back into the hair game this past year as I took a few years off to have my 3 children, all I can say is that I have seen a huge surge of REAL natural texture being worn by women from all walks of life.  Curly Hair Artistry (CHA) is the team of dedicated stylists (many just to curly haired clients) that I am part of is really helping bring professional information to people with curly hair in a real, easy to understand way.

How did you first hear about Jessicurl? 

Through my Curly Hair Artistry group. A lot of the stylists were already using Jessicurl in their salons and having great success.  Since Jessicurl is just making its way into Canada, I thought I would break into the market and offer a second product line into my salon and to retail on shelves.

How long have you been carrying Jessicurl

Just since December 2013, but it’s flying off the shelves.

What sets Jessicurl apart from other lines, curly or otherwise? 

I love that Jessicurl fills a gap for a large number of my clients that wanted more styling options with their curls.  It really helps my fine hair clients create more curl and get more volume that we weren’t achieving with the current line of products in my salon alone.  I love the variety that Jessicurl offers and so do my clients.  They are hooked and love their new silicone and sulfate free product lines available. Their hair has improved in leaps and bounds since switching over and that only makes my haircuts look even better! 


Thank you Krista, for being so passionate about curls and for taking the time to let me feature you. If you’re in her area, give her a call so she can help you love your curls too! :)

Krista Leavitt: 613-661-8881

Curly Hair Artistry Group names Spiralicious Product Of The Year!

The Curly Hair Artistry (CHA) group is a collective of dedicated, passionate curly hair stylists over the globe that learn from each other about cutting techniques, styling and products.



It was formed January 21 2013 by Scott Musgrave with the intention of leading the industry with advanced art, methods and business that relate to the craft of working with all types of Wavy/Curly & Multi Textural Hair.


It has grown into a large private Facebook group where the stylists share tips, but there is also a public Facebook page where you can learn from them as well.


This group is dedicated to offering their clients only the best products, and as such have found a friend in Jessicurl. :) Many of the stylists in CHA now use Jessicurl products and they and their clients are all much happier for it.


This week we were honored and thrilled to learn that the CHA has named our new Spiralicious Styling Gel their Product Of The Year for 2013!


This is an amazing honor, as these folks know their curly hair products and are entrusted with thousands of heads of curls. They’re smart though – they know a great product when they see it! :)


Thank you, CHA, for your passion for curly hair and for recognizing Jessicurl and Spiralicious.


We love you all! :)

Interview With Wendy Wolfe, Curl Specialist

I’m excited to bring you another installment in our ongoing feature of interviews with curl specialists that carry Jessicurl. :) There really is a major uptick in stylists specializing in curly hair lately and we’re proud to be expanding the number of salons and beauty supply stores where you can buy Jessicurl. Today I’m featuring Wendy Wolfe of Cedar Park, TX.  



How long have you been in business?

I have almost 20 years experience doing hair.


Where are you located?

I am in Cedar Park, TX right outside of Austin.


What made you go into the hair business?

I had a cousin and an Aunt who did hair when I was growing up and I knew then, that this is what I wanted to do. I started with my Barbie Dolls. :)


If you specialize in curly hair, what made you adopt that focus?

I started specializing in curly hair because I had clients tell me how hard it was to find someone to do their curly hair. I love doing curly hair it is an art form all on its own.


(Check out these amazing before and after pics of Wendy's handy work! :) )



What changes have you seen in relation to curly hair in the last 10 years?

In the past 10 years there have been more products like Jessicurl out to help with caring for curly hair. Curls are looking better and better with these products. Spreading the word on how to take care of and style curly hair is my job and I love it!


How did you first hear about Jessicurl?

I heard about Jessicurl through the Curly Hair Artistry, a group of curly hair artists who share ideas and come together to learn more about curly hair.


How long have you been carrying Jessicurl?

I have been using Jessicurl since November 2013.


What sets Jessicurl apart from other lines, curly or otherwise?

I love the natural ingredients and the option of layering the products to create your own personal styling mixture.

My favorite combo is Hair Cleansing Cream, Too Shea, and for styling first Rocking Ringlets then Spiralicious and to finish Confident Coils! Can't go wrong with that combo!


Here's another great shot of Wendy's results using Jessicurl on one of her curly clients. :)


If you're near Cedar Park, TX, get your curly self in to see Wendy! :) Thanks for your support Wendy, and for showing the curlies of the world so much love. :)

Wendy Wolfe
1335 E Whitestone Blvd (1431)
Bld O Ste 500- B
Cedar Park Tx, 78613

Video of my TEDx talk: Your Unknown Impact


As I mentioned in a blog post back in November, I was recently honored to be asked to do a TEDx talk at our local TEDx Youth At Humboldt Bay event. I’m SUPER stoked that I can now share the video of my talk with you.


I do a lot of public speaking, and it’s always about Jessicurl. Not this time! :) In fact, Jessicurl doesn’t come up in my talk at all.


My talk is called Your Unknown Impact and seeks to remind viewers that those seemingly inconsequential interactions you have with people can sometimes have long-lasting impacts that you often never find out about.



It’s 9 minutes long and I can honestly say I have never prepared more for any other public speaking I’ve ever done. I very much enjoyed the challenge of writing and preparing for the talk but more importantly, I’m grateful to have been reminded of the two stories told in it. We forget that we have an impact on each other with every interaction, and sometimes a conversation that means nothing to you means the world to someone else.


I’d love for you to watch my talk. Thank you for taking the time.

Interview With Curl Master Mary MacDonald of Gossips Hairstylists in Toronto, Ontario.

As Jessicurl continues to grow, so too does the list of salons around the globe that carry us. Yay for that! I love talking curly hair and promoting the curl-positive salons that support us, and I especially love it when they’re Canadian. :) Today I’m featuring Mary MacDonald of Gossips Hairstylists in Toronto. The small-world twist is that she’s located in the same neighbourhood where my dad worked for years. Too bad they didn’t overlap, eh? My dad could have gone there when he ran out of his precious Confident Coils. :-) Ok, let’s get on with the interview, eh?



How long have you been in business?

I’ve been in the business for just over 31 years, owned the first Gossips Hairstylists Inc. from 1987-1995, and then wanted to just rent a chair so I could concentrate solely on honing my craft!

I opened up this incarnation of Gossips Hairstylists Inc. last August 2012 by popular demand from all of my wonderful clients!

Where are you located?

I am at 3037 Dundas Street West,

Dundas and High Park,

Toronto, Ontario, Canada

What made you go into the hair business?

It wasn’t anything I consciously thought of, believe it or not. I accidentally stumbled into the business!

I had quit my job as a manger in a huge retail chain at the ripe age of 19 after working with them for four years. I wanted to just go out and try anything and see where it led me. There was a recession at that time, so the very few ads for jobs were shrouded in mystery. You had no idea what you were applying for, nor to whom you were sending your resume!

I got a call for an interview, showed up and it was for a receptionist in a huge hair salon. It was an incredible experience working there! The stylists were involved in photo shoots, hair shows and did education for hair colour. It was the early eighties and hair was taking centre stage in a big way! We did everything from Punk, New Wave right through to family hair care.

I was so inspired that after one year, I went straight into Hairstyling School full time, got my license and went back to work at the same salon as a stylist. It was a fantastic way to start at an amazing time for stylists!

If you specialize in curly hair, what made you adopt that focus?

I’ve always specialized in working with natural textures of hair, sculpting and drawing inspiration from how it sits and grows. My philosophy is that the stylists’ job is to create the style with scissors rather than blow-dryers.

I’ve been focusing on curly hair because so many curly gals are coming to me with unbelievable damage from straightening, flat irons, weekly blowouts, bad products, bad advice, low self-esteem and they need help. I’ve also seen such horrendous haircuts and chemical work on curly hair that I couldn’t believe it. There are quite a few salons claiming to be ‘experts’ with little or no training and experience. The development of your ‘Tactile Ability’ is something that can’t be taught; only experience and diligence can develop this talent. It’s not about a certificate for a one-day class. I’ve got over 31 years of experience and classes under my belt. Time to get busy and fix things! Curly girls need help? I’m there!


(Check out this great before-and-after of one of Mary's clients. So awesome.)


And after:


What changes have you seen in relation to curly hair in the last 10 years?

One change was in the first few years, women were getting into trying to straighten their hair chemically and manually.

The bow drying franchises tried to come here to Canada, some salons tried to offer blow-out bars within their locations, but without big success. Some salons offer chemical straightening but not in a huge way. Lots of curly gals tried it but didn’t like it.

Here in Canada, it’s a different market. We experience all of the extremes of weather in temperatures and humidity (or lack of) so this keeps us having to be more natural, whether we like it or not! We wear lots of hats and are very active, so natural is what works best! We want a simple and quick hair care routine.

Toronto is a great multi-cultural city and we’ve had innovative curly hair salons for over 30 years. There seems to be a wave spreading out over North America now for natural curly hair cutting and products. I’ve always nagged my clients to work with what they have and make it their individual signature.

Another great change has been in the incredible acknowledgement that curly hair needs moisture.

In Canada, there has been a big divide in products between straight and curly hair. If you had curly hair, the only options for products were more for corkscrew, fractal or high-frizz hair. Most of the products for curly hair were heavy, oily, goopy made to weigh the curls down instead of letting them spring free. Some of us have big, thirsty, lazy curls that are not springy but very dry. We’ve all been seeking products to put in and retain moisture, not slick them down and finally the manufacturers are listening to us. Products are heading into more diversity, allowing for a more customized hair care routine with less fuss.  We have to change some of our products as the weather and humidity levels change, and who wants to have to use multiple products just to style? My bathroom counter only has so much room!

How did you first hear about Jessicurl?

I first heard about Jessicurl products through clients coming in and asking if I’d ever heard of the line. Also folks were coming in to tell me you were from here! I immediately started researching. More great curly products. More choice. More customization.

How long have you been carrying Jessicurl?

I’ve just started carrying Jessicurl and it is a beautiful addition to my retail line as well as a dream to work with, on my clients’ hair as well as my own.

What sets Jessicurl apart from other lines, curly or otherwise?

Jessicurl is set apart from other lines in that all products are offered in No Fragrance Added options. That is almost impossible to find and to have it in all your products is incredible.

I also love the fact that the styling products are milder, not crunchy. For us gals with ‘Yoga Curls’, using just one styling product is fantastic. I’ve had to use three styling products sometimes to get the same results and almost miss the bus to work!

In my location, people do not want to use many products on their hair. The fewer the better. Forget layering. Clients have no time for that here. Everyone is busy and just wants to get out the door with a minimum of fuss. Jessicurl lets you do that! Cleanse, condition, one styling product and done!

The Hair Cleansing Cream is one of my favourites for fine, colour-treated hair. I’m a Colour Correction Technician, so I fix breakage, extreme dehydration, badly dyed, product build up with hair on a daily basis. I do need some lather at times and the mild, creamy little bubbles do just the trick of gently cleansing weakened tresses, without leaving a film on the hair.

It’s wonderful that there are different conditioners for different hair textures and levels of hydration.

I also love the differing amount of ‘slip’ the conditioners have. All of us curly gals have tangles to some degree or another and being able to choose the right level of ‘slip’ is heaven.

There’s also a great little thing that folks may not notice, but it’s the sizes.

I love the 8 oz size. I’ve got many curly gals who have shorter hair and do not need to cleanse more than once a week. This size is perfect. Clients who are curious also love to buy and try the 2 oz sizes. They make great little gift basket treats as well!


Here's another great before/after set of pictures showcasing Mary's curl genius.




And after:

If you're in the Toronto area, I highly suggest you get your curly self to Mary at Gossips. If you're not in need of a cut, just stop by to stock up on your Jessicurl! :) Thanks for your support Mary.



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