Whether you have fine waves or tight coils...
You have the right to remain curly!®


You've waited so long, and I'm VERY excited to share this news with you, as you'll see in this video. :)

Hi Curlies!

A few people asked me recently on Instagram what products I use on my hair. I gave them the exact products in my answer, but of course the whole routine is a little long to reply in an IG comment. :) The routine is posted on my website in the Curly Care section, but I thought it might be a good idea to post it on the blog too to make it easier to find. :) 

Jess' Curly Hair Routine

I'll take this opportunity to say this - the whole routine from start to finish only takes about 45 minutes including shower time, it just LOOKS long all typed out. :)

I color my hair with Ion Color Brilliance color every 6-8 weeks. I've used many brands over the years and I prefer this one to get a nice, vibrant red that doesn't fade.  I use2 parts Light Copper Blonde and 1 part Intense Red.  (My natural color was a strawberry blonde so this just takes it all the way to red.)  A few times a week I put in a dime sized puddle of Oil Blend For Softer Hair and leave it in overnight and once a week I use my Deep Conditioning Treatment to provide extra moisture. I get little trims every 3-4 months to take care of any dead ends and re-shape it. If I don’t, my hair turns triangular pretty fast.  :)

I wash it every 2-3 days with either Gentle Lather Shampoo or Hair Cleansing Cream. The regular coloring dries it out, so I gravitate towards Hair Cleansing Cream for the week or two after coloring and bounce between the two of them the rest of the time. To wash, I take a puddle of whichever cleanser I’m using, rub my hands together and smooth it over my hair like I’m putting it in a ponytail. I then massage my scalp all over to produce a lather, and finger comb that lather through the length of my hair. This gets it clean without causing tangles.

After rinsing really well I condition in the shower with Too Shea! Extra Moisturizing Conditioner, or if my hair feels particularly dry that day, I’ll use the Deep Treatment instead.  I wring my hair out really well, put about two handfuls of conditioner in my hair and finger comb it through the length so all the hair is coated. I then put it up in a bun for the rest of my shower so none of it gets rinsed out by accident. 

After about 5 minutes I take it out and gently comb with a wide tooth comb to detangle and get all the shed hairs out. Once it’s all detangled, I rinse upside down to encourage volume at the roots. 

While my hair is still soaking wet (and still upside down) I put a quarter- sized dollop of Too Shea, and a  puddle of Rockin’ Ringlets into my palm, rub my hands together and rake that through my hair 4-5 times.  (Yes, you can totally use Too Shea as a leave in – I do it every day! ) I then scrunch (with my head still upside down) about 5-6 times, then scrunch in a puddle of Spiralicious Styling Gel.

Then I grab my microfiber towel (which of course is hanging by the shower in easy reach) and scrunch with that 7-8 times to soak out the excess water and help the ringlets form better.

I follow that with one more small puddle of the Rockin' Ringlets/Spiralicious combo just so I get enough product in there. 

I then plunk my curls down into a microfiber towel and leave it on for about 10-15 minutes. This has allowed me to reduce the time I spend blow-drying. It’s basically like scrunching your hair for the length of time you have it on your head. If I leave it on for more than 20 minutes it can start to get frizzy, so 15 is really the max for MY hair. Watch a demonstration video of this technique.

Next I blow dry using a diffuser on the end of my blow dryer. I use high heat and it takes about 10-15  minutes. When I begin blow-drying I also scrunch the hair to get it to form spirals. I alternate between hanging my head upside down, hanging it over to the left and hanging it over to the right.  Once the spirals are formed I don’t scrunch anymore. Instead, I switch to an open palmed motion, gently pushing up a handful of curls. This encourages them to be as tight as mine are able to be. Leaning over while blow-drying and scrunching encourages the curls to separate from one another, resulting in fabulous curl definition. It also really helps with volume at the roots.

After a few minutes I stop touching it all together and just move the hair dryer around to get it to continue drying. I’m still alternating between upside down, left and right. I then flip my head up to normal and arrange any curls that look weird. I let it continue air-drying for the next hour or so, then scrunch out any crunch I may have. The result is frizz-free curls that last until I go to bed.

Overall this takes 45 minutes from start to finish, including showering, plunking and getting dressed, so the routine doesn’t take nearly as long as it seems. I just write a lot. :)

Vote for Jessicurl on NaturallyCurly.com

Hey curlies!

It's that time of year again. :) We know from your feedback that you love Jessicurl products (and we thank you!), and we'd love if you'd tell the world through NaturallyCurly.com's annual Best Of The Best awards. It's like the curly hair Oscars and we've been thrilled and honored to win in various categories every year since the awards were created. 

The best part for you is that everyone who completes the survey gets a discount code for 20% at NaturallyCurly.com!  

You can fill out the survey here.

Please note that in order for your entry to qualify, the specific product must be listed. For instance, "Jessicurl Hair Cleansing Cream" rather than simply "Jessicurl." 

The survey closes on Monday August 14th, 11:59pm CT.

Thank you in advance for taking the time to tell the world how much you love Jessicurl! Have a curly day!


Millions of women for virtually millions of reasons find themselves with thinning or shedding hair. We might as well get real and talk about it, eh? I have some real talk and practical ideas on what to do when it happens to you. Because it's happening to me too.

Last weekend I was in Chicago for America's Beauty Show and got a great haircut from the owners/creators of Raw Curls. Here's a little video update, and also an introduction of the newest member of the Jessicurl family. :)

Here is the hair before and after my cut from Melanie. :) 

Before and After Haircut

Hey Curlies!

Our good friends at NaturallyCurly.com did a great write up about us today, called The Dos and Don'ts Of Using Jessicurl Products. It includes lots of great info but the best part is you can enter to win a collection of Jessicurl products! :) So head on over, give it a read and enter to win! :) Thanks Naturally Curly, and write Jen Hill, for featuring us. :) 


Dear Curlies, The Wait Is Over! Spiralicious Is BACK! 

Spiralicious Styling Gel

Spiralicious is back in stock and ready for your order at www.jessicurl.com!  We are also ready to re-stock your favorite retailers, and in fact many of them have product either on the way to their stores or in-store already. 

As our way of saying that we are sorry and thanks for your patience you have TWO WEEKS to use this coupon, GEL, at checkout on our site to receive free shipping on any order with at least one 2 ounce bottle of any style of Spiralicious Styling Gel on it as long as we are shipping to a U.S. address.

We are making gel as fast as we can but if the response is higher than normal, there is a chance that your order may ship a bit later than the normal wait time of the next business day.  We will work hard to ship your order on the next business day after you order it but it's possible that we may be a little behind.

Thank you again for your patience while we worked through this issue.  Have a curly day!


We have some fabulous curly hair specialists that carry Jessicurl in their salons, and we love to feature interviews with them here on the blog. Today I'm happy to introduce you to Cala Renee of Beverly, MA. 

Cala Rene

How long have you been in business?

I opened in November 1989.

Where are you located?

The salon is located at 309 Rantoul St, Beverly, MA 01915

What made you go into the hair business?

My first reason was I was not enjoying college at all and my second reason was I was tired of getting haircuts I did not like. 

What is unique about your work, what sets you apart? 

We are one of the few ALL curly staff salons in our area. 80% of my personal clientele is curly. Because of our own curls, clients know we get it. 

If you specialize in curly hair, what made you adopt that focus?

In the 90’s, I was a conservative cutter because I understood spring factor. In the 2000’s, I learned and adopted the curl-by-curl dry cutting technique and loved it.

What changes have you seen in relation to curly hair in the last 10 years?

Many! Product knowledge. How moisture is such an important part of daily care. And how people want to wear their hair more natural. Even print work in magazines is curly now more than ever. 

How did you first hear about Jessicurl?

I was introduced to Jessicurl from the Curly Hair Artistry group.

How long have you been carrying Jessicurl?

I have been carrying Jessicurl for about least 3 years. 

What sets Jessicurl apart from other lines, curly or otherwise?

When we explain the difference between our product lines, we always emphasize that Jessicurl comes in three fragrances and one being non fragrance. Also, being silicone sulphate, paraben free is so important. 

I love that all of the stylists at Cala Renee Salon have curly hair themselves. If you live in or near Beverly, MA, you will be in good hands at Cala Renee. :) 

As part of our ongoing series of curly hair stylist and salon interviews, we are highlighting a salon that is located in the same area where Jessicurl is made, Humboldt County! The Trim Scene is wonderful salon in Arcata, CA. If you have any questions about their services, you can call (707) 617-8945 or, since they do not require any appointments, simply walk-in :)


How long have you been in business?

We've been open two years this past Febuary.


Where are you located?

930 Samoa Blvd In beautiful Arcata California, the heart of Humboldt county!


What made you go into the hair business?

We just wanted to make people silky smooth ;)


What is unique about your work, what sets you apart?

We are a full service salon, providing top-notch services in a relaxed environment, catering to walk-ins exclusively we've really found our niche here, this being a young college town made the "easy-in, easy-out" an instant hit (offering a cold PBR hasn't hurt either).


If you specialize in curly hair, what made you adopt that focus?

While we do not specialize on curlies (we cater all) all of our award winning stylists have all been trained on the specifics of curly hair management, by Ms. Jessica McGuinty herself!  Also keeping up to date on new techniques & continued education.


What changes have you seen in relation to curly hair in the last 10 years?

I think people are more likely to rock their curls more often than seen in the past, with amazing curly oriented products like Jessicurl available, having curly hair is easier than ever.  People are finally able to nourish & maintain their beautiful curls.


How did you first hear about Jessicurl?

Having lived in Humboldt county for several years prior to opening The Trim Scene, we came to hear of Jessicurl thru local radio ads featuring Jessica McGuinty doing or saying something hilarious....


How long have you been carrying Jessicurl?

Since day one.


What sets Jessicurl apart from other lines, curly or otherwise?

It's a wonderful line of helpful products made with guilt-free stuff. The staff is a breeze to work with, my orders & shipments are always here lickety-split. And of course the owner & founder of Jessicurl Jessica McGuinty couldn't be a nicer, funnier, curlier person who happens to be friends with anyone lucky enough to meet her.

Hi curlies!  This post isn’t about curly hair, but it IS about starting a business and charitable giving, which are two things I’m clearly passionate about. :)

A few months ago, a dear college friend of mine from Boston wrote me and said her 11 year old son Harry wanted to talk to me about business. Um … ok. :) I was intrigued. :) 

She told me that one of his friends had recently been diagnosed with Hodgkin's Lymphoma and Harry decided that he wanted to start making lip balm as a way to raise money for cancer research. He wanted business advice from me. Um… ok! :) Harry and I hung out for a few days when he was 3, so it thrilled me to learn what an awesome human he's evolving into. :) 

The end result is Bennett Brothers Balm.

Bennett Brothers Balm

Harry and his little brother Heath (with help and oversight from their mom and dad of course :) ) are now up and running and donating 100% of their profits to Dana-Farber Cancer Institute. They’ve already made a donation of $587 and have only been in business for a few months. That’s a lot of lip balm, eh?! :) 

Harry and Heath Bennett

As you know, charitable giving is important to Jessicurl, and you can read more about our efforts here.

If your lips are chapped from the hot summer sun, I wholeheartedly recommend  Bennett Brothers Balm. :) I think we can all agree we need more people like them in the world. (And the lip balm rocks too, by the way. :) ) 

Here's an old picture of me and Harry back when we were both much younger and shorter hair. :) 

Harry Bennett and Jessi