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To say that Beverly Neeland, owner of Hello Curls in Sacramento, CA is passionate about curly hair would be like saying I laugh a lot. Calling it an understatement would BE an understatement. :) And I love that about her. In fact, check out what it says on her website:

“I only accept new clients with wavy or curly hair.  I
do NOT offer blow-outs or flat iron styles.”

Now, THAT, my friends, is a bold statement and shows just how dedicated she is to the curly cause. Beverly has been carrying Jessicurl in her salon since 2008 and while I have yet to meet her in person, I’ve spoken to her on the phone several times and each time it was like talking to an old friend. She’s just … friendly like that. :) So when I started this blog feature of interviewing the salon owners that carry Jessicurl, I knew she had to be among the first.


Beverly has a degree in theater from UC Davis and was a costume designer, makeup artist and wig master for 15 years. Her grandmother had been a hair stylist in the 30s during the depression and her family had always encouraged her to go into the business, telling her that it could withstand a bad economy. In 2003 she took that advice and went to cosmetology school, knowing that she wanted to specialize in curly hair.

In 2004 she rented a chair at a salon in Sacramento and knew she had to take every head of hair that walked in, even though she really only wanted to focus on curls.

This is where her story makes my blood boil…

“The salon where I worked for forbade me to have curly hair when I worked there”, Beverly says. “They said, ‘You look unkempt. You look unprofessional. We’re trying to sell these $800 Japanese straightening services and we can’t have you with curly hair trying to sell these services.’  I felt totally persecuted because of my curly hair.”

CAN YOU EVEN BELIEVE THAT?!?! No wonder she puts her foot down and only does curly hair now that she has her own salon, eh?

The chemicals used in the straightening services were also making her sick, so thankfully she was able to move to a new salon where not only did her health improve, she was finally able to do some curls! Word got out about her curl talents via the message boards and salon review section of NaturallyCurly.com, and her current salon, Hello Curls, is not only 100% curl-centric, it’s also completely green and caters to people with chemical sensitivities.

Says Beverly, “From 2008 on I wouldn’t take people who had straight hair or who wanted a blow out. I think they understand. I tell them,’ I can’t style your hair. I don’t have a flat iron. I don’t do those things at my salon. It’s not my thing.’”

I love it. I mean, of course I do. :) Check out these great before and after pics of one of Beverly’s happy clients. :)


As with most of the salons that carry Jessicurl, Beverly heard about us through her curly clients. :) (Thank you, again, for that y’all. :) ) She was carrying a different curly-specific line but several of her clients would bring Jessicurl in when they got their hair cut and Beverly realized it met her specifications for use in her salon.

As I said before, I’ve unfortunately not yet met Beverly in person but I know someday I will, and I know it will be awesome. She is warm, friendly, bubbly and clearly VERY passionate about curly hair and fostering our love for our curls. If you live in or around Sacramento, CA I can tell your curls will be in GREAT hands if you need a cut. :)


I decided that today was a good day to do a video blog. :) This one addresses some tips on getting a hair cut, evenly distributing products, and frizz control. :)

If there is one truth to the success of Jessicurl, it’s that there wouldn’t BE any Jessicurl if y’all weren’t out there telling each other about it. For reals. You are a chatty bunch and I thank you for it. :-) You’re telling your sisters and your friends and your cousins and your hair stylists how much you love Jessicurl and that’s a large reason why we’ve grown and survived for the last 10 years.

Word of mouth is a powerful tool. Entire books have been written about the concept. In fact, I read one WAAAAAAAYYYYY back in my first year in business called Creating Customer Evangelists and realized that without having a CLUE what I was doing – I was doing everything it said to do. :) Huh. I guess having a product people like goes a long way. :)

Anyway, I’ve always been like that too. Very loud-mouthed about stuff I like. :) I get SUPER stoked about bands I like or apps I like or books I like and if you’re in a 10 foot radius, you’re bound to hear about it.

But think about it. In our culture today, not only have we become virtually immune to traditional advertising, we go out of our way to avoid it. (Hello Tivo) We pay extra so we DON’T have to deal with advertising. We hate it and we’ve made that very clear. However, when your BFF bounces up to you just SPILLING OVER about her new latest and greatest whatever-it-is, you’re far more apt to listen because she has nothing to gain from being all excited about it.

Much like I have nothing to gain from being all excited about what I’m going to tell you about here! :) (Ha. See that segue there? Did you even feel that coming?) I’m totally not trying to get you to buy this stuff, I swear. I’m just sayin’, “Hey, I like this. Maybe you will too.” :)

If you’re a friend of mine on my personal Facebook page, you might have heard me sing the praises of Yogoman Burning Band, particularly their song, Gonna Get It. First of all, this band (from Bellingham, WA) is just all around awesome and their music is all very happy, upbeat and makes you dance. (Thus, no surprise that I’d love them, eh? :) )

But that particular song has become somewhat of an anthem for me. Many MANY times over the years, when I’m trying to make something really big happen, I’ll literally put that song on repeat and focus on what I’m trying to accomplish. The chorus goes, “She knows what she wants and she’s gonna get it.” Can’t beat that for being empowering, eh?! Plus, it’s just a great tune. You can listen to it here if you like. :) Good luck listening to it and not dancing though. :)



I also LOVE the Police Log of my local newspaper, the Arcata Eye. I know, I know, everybody thinks that THEIR police log is the best. But really? Ours is. One way I know is because it’s been published into not one but TWO books. Uh huh. Take that, um, other town’s police logs. :) Here are a few excerpts from this last week, courtesy of Editor Kevin Hoover.

9:18 a.m. You can’t shoplift from an I Street store, or any other for that matter, then go back later and pay for the stuff when you feel like it, then expect the workers to embrace your leisurely approach to retail. Banned.

2:10 p.m.
A Plazaland bongo upthrust
Left downtowners somewhat nonplussed
Cops duly responded
But drummers absconded
Averting one more bongo-bust

1:13 a.m. If you need to leave your backpack and flute in your parked car on Janes Road, go that extra inch and push the door-lock button down to avert later conversations with police.

Yeah. Weird stuff written weirdly. :) Gotta love that. The books are great because it’s the best of the best from over the years. (Wait, you mean you didn’t realize your hair products were made in a really weird town?)

Something else I’ve been all jazzed about lately that liable to land me IN the darn police log is Zombies, Run! It’s an app for iPhone and Android and if you already have it, you know why it’s awesome and can just skip this part. If for some reason this is news to you, OMG, it’s CRAZYFUN! :)

It’s part workout motivation app, part video game and part audio book, all rolled into one. You plug in your ear buds, turn on the app, and head out for a jog or walk. As you go, a story unfolds. A very long story, actually, that reveals itself over the course of 22 “missions”, with each mission representing a new workout for you. (So, like, you don’t do ‘em all on one day, m’kay?) Here’s what it says on the Zombies, Run! Website:

"You are Runner 5. Hundreds of lives are counting on you. You've got to help your base rebuild from the ruins of civilization by collecting critical supplies while avoiding roving zombie hordes. Can you save them and learn the truth about the zombie apocalypse?  Even better, you can create your own custom playlists before you start running: the story unfolds in between your tracks through a series of dynamic radio messages and voice recordings."

If you have zombie chases turned on (and you should!), every so often it goes, “Warning! Zombies approaching!” and you have to SPEED THE HECK UP to out-run the zombies. The app uses your GPS and KNOWS if you do or not and if you don’t go fast enough you drop your supplies to distract the zombies. You NEED those supplies to unlock new missions! So those zombie chases really are motivating and really do make you run faster. It’s awesome :) As far as apps go, at $8 it’s on the pricey side but SO totally worth it. In fact, when I first got it, I used it so much I overdid it (who me?!), hurt my ankle and had to take the next 3 weeks off. So, like, don’t do that.

So, once again, there’s a blog post for you that’s not exactly hair related. :) However, part of the point of this blog was for us to get to know each other better, so maybe I just accomplished that a bit. Now you know I like to dance, jog and read the police log but ONLY if it’s written humorously. :) 

Yesterday I once again posted on my Jessicurl Facebook Page asking what you'd like me to blog about today, and several of you said second day hair. Well, that's EASY, since I've gone over this before. :) I even did a video a while back addressing the many ways you can achieve this elusive goal, so I’m re-posting it here for all the new Facebook fans and blog readers to check out. :)

I had such a great time interviewing and writing blog posts about some of our Jessicurl customers that I thought a great way to continue that would be to start featuring some of the awesome salons and beauty supply stores that carry Jessicurl across the country and the WORLD. :) (You do know there are literally LOTS of places to buy Jessicurl on this planet, right?) If you don't see one near you on our list, go ahead and fill out our New Retailer Form and let us know where you WOULD like to find us. :) 

I decided to start this series featuring Jim Ferguson of Ferguson and Friends Hair Salon in St. Petersburg, FL. (Jim doesn't have a website, so I linked to the page of awesome reviews he's received at NaturallyCurly.com)

To say that Jim is passionate about curly hair would be an understatement. To say that he is a huge fan of Jessicurl would be an even BIGGER understatement. :-) That's part of the reason why I wanted to interview him, of course. :)


Jim Ferguson

Jim has been cutting and styling hair since 1978 but his salon Ferguson and Friends has only been open since April 2012. So, congratulations Jim on your new venture! :) He was working in another shop renting a small room prior to that but decided that it was time to stop working for other people branch out and do his own thing.


Ferguson and Friends Salon

“I am a big fan of the cuts I get from Jim. I bring in pictures and Jim works wonders with my hair. He cuts my hair based on blending its innate patterns with the images/photos I bring in to create a unique style that's just as much a work of art as it is an amazing hair cut and style.” – Jim’s client M.


Jim got into cutting hair when he was a junior in college in Bozeman, MT, studying sociology and psychology.  He was working 3 jobs - waiting tables, working at K-Mart and also State Farm, and even with all three jobs, he was making less than $100 a week.

He used to get his hair cut at his stylist Dona’s house because she charged him less there than at the salon. One night he watched in awe as she cut 10 people’s hair and made $100 in one night. Suddenly an idea was forming. :) He asked Donna if she thought he could do hair, and she replied he could do anything he wanted to. He decided right then to go to school for hair. (And as we ALL know, it never hurts to have a stylist who has studied psychology, right?! :) )


“Jim is AMAZING! He is extremely talented and intuitive; a "hair whisperer" of sorts. He knows my hair so well that I just go in and say, "do your thing." He always picks the right style for my face shape, the right color, highlights, lowlights, everything. . I get compliments everywhere I go from friends and strangers alike. I live in Atlanta, GA and I fly into St Pete just so I can continue to have my hair done by Jim. Yes, he's THAT good.” – Jim’s client T.


Jim has studied under some extremely talented people in the hair industry, including Vidal Sassoon, and also worked at the Institute of Trichology in California. He’s been certified in several of the “curly specific” cuts available today but you won’t hear him going on and on about how one method is better than another. Nope, Jim loves curly HAIR, not curly hair ideology and I can tell that THAT is what makes him an amazing hair stylist. He said that sometimes he cuts the hair dry, sometimes wet – it all depends on the tightness of the curl, with the tighter curl patterns responding better to dry cuts and looser curl patterns handling wet cuts better.

He says he actually has had to fix his fair share of dry cuts people have had at other salons. “What they do is they hack the hair and you get layers and dips and I get women who come to me and they got tired of looking like a mushroom.” Jim says. “They come in and see your picture, Jess, and say ‘I want her hair!’”

(I’ll add that I personally have no affiliation to wet or dry cuts. I have had good and bad cuts done both ways and firmly believe it comes down to the stylist themselves, so I appreciate Jim’s attitude on this one. I would SO trust him to cut my hair! :) ) Here's one of his clients, before and after:




Jim doesn’t specialize in curly hair, per se, but it’s clear he is a Curl Whisperer and is always trying to encourage his clients to embrace their naturally curly hair.

“I started doing curly hair a lot more in 2009 and all of a sudden I started having clients asking for Jessicurl then they starting bringing it in.” Says Jim, when asked of how he first learned about Jessicurl.  “Client knowledge is big in this business and it’s always been the other way around but this product is the first time I’ve ever had the clients come in and tell me about something they’ve found that is really good.”

“When I opened up my shop, the first thing I did was order Jessicurl. I’ve slowly been getting my straight haired clients to use it too because it doesn’t strip their color.” He continues, “ when I use a product, when I do the shampooing and my hands aren’t chapped and red, that tells me I like that product. Also, your products layer nicely together and don’t build up. There’s no residue.”

“I finally found someone who knows how to deal with my crazy head of hair! He really listens and isn't just cut-happy. I actually drove from St. Cloud to have him style my hair (2 hours). I am so glad I did. Thanks to him, I am now sulfate-free and loving my curly locks again. He is the best. I would travel almost any distance to have him style my hair. The guy is a class A professional.” – Jim’s client C.

Interviewing Jim felt like talking to an old friend even though it was the first time I’d ever talked to him. :) I very VERY much want to go to St. Petersberg to meet him someday and if you’re in the area, it’s clear that you should have no qualms about him cutting your hair. :) Tell him I said hi when you’re there, eh? Thanks Jim, for being such an advocate of Jessicurl and I wish your salon tons of success. :)



Ferguson and Friends Hair Salon
2945 49th St N
St Petersburg, FL 33710
(727) 637-1014
[email protected]





Yesterday I posted on my Jessicurl Facebook page asking you what you wanted me to blog about today. I have a few ideas listed in my notebook but none of them were screaming out to be begging to be written up. I figured since YOU are the ones reading this thing (right?), you’d be able to tell me what you’d like to read about! :)

There were several different ideas that came up (thank you, by the way, for all of your comments!) but a few people requested that I write about winterizing our curls. It’s clearly a well-timed question since winter is pretty much here. Sure, ok, technically it’s still only Fall but I know it FEELS like winter to many of you.

So let’s get into it, shall we? First of all, I need to preface this with the caveat that winter climates CAN and DO vary across the country, and as such, there really is no one-size-fits-all advice. I know, shocking, eh? :)

Case in point. For many MANY of you, your climate get drier, as does your indoor atmosphere due to indoor heating so basically, ALL the moisture is getting sucked out of your hair. For that reason, you’ll often be advised to put a humidifier in your bedroom or other parts of your house to help restore the lost moisture to your parched hair. This is great advice, because dry hair = frizzy hair. And I know we’re all just trying to make it through the day frizz-free.

Here on the Northern-most coast of California where I live? Where we basically live AT sea level? Totally the opposite. :) We get rain, rain and more rain and when it’s not rainy, it’s foggy, which, let’s be honest, is just what I like to call “non-productive RAIN.” :) It’s WET here, people! The LAST thing I need is a humidifier. In fact, I have a DE-humidifier in my house to help reduce the moisture content because closets and such tend to mold and mildew around here.  If you ever want to see an angry Jess, just find me on the day I discover my favorite pair of shoes or boots is MOLDY.  :) It’s not cute.

My point is, the advice I’d give someone living in, say, Chicago, is totally different than what I’d tell a local curly friend. We’re still seeking humidity control here in the winter due to the high atmospheric moisture whereas you curlies dealing with sub-zero temperatures need to get as much moisture and humidity as you can back in.

When the temperature and humidity drops and the indoor heat is cranked up, it becomes even more vital that you stick with your weekly deep conditioning treatments. (Ahem… My Deep Conditioning Treatment was MADE for this purpose…) You can (and should) boost their conditioning power by using a heat source, like with the Hair Therapy Wrap.  The heat opens up the cuticle of the hair which then allows the moisturizing properties of the conditioner to better penetrate the hair shaft.

Those of you who prefer to air dry your curls might have no choice but to diffuse them in the winter, as walking around with wet hair in the freezing cold is just not a good idea.  Whether you do it all the time or just in the winter, we can all agree that any kind of heat styling is going to further dry out your hair. Again, all the more reason to kick it up a notch when it comes to conditioning.

If you don’t have time to do a full on deep treatment with heat where you leave it in for 30-60 minutes and lounge about your house all luxuriously, try my multitasking version. :) While in the shower, wring your wet hair out really well, slather it in Deep Conditioning Treatment, put on a plastic cap and … clean your shower! :) The plastic cap will help trap in your body heat, thus helping to open up the cuticle of your hair, and it will also prevent the shower from rising out your DT as you clean. Is it AS effective as a 30-60 minute lounge-fest with the Hair Therapy Wrap? No, but it’s better than nothing AND your shower will be clean.

Since you’ll be fighting dryness all winter, it’s even more important to avoid shampoos and cleansers with sulfates in them, as sulfates tend to be very drying. This is a  non-issue if you’re exclusively using Jessicurl since we’d NEVER include them in our products. :) On the other side of that coin, you’ll want to avoid any products that have heavy ingredients that tend to build up, such as silicones, waxes, and petroliums, as then you’ll need the sulfates to get them out.  Again, stick with Jessicurl and you’ll be fine. :)

Basically, it’s all about moisture. It always is for us curlies, but much more so in the winter. We really don’t need to over think this, my friends. :) Just amp up your deep treatments, avoid products that dry out your hair and you’ll go a long way to keeping your curls looking good this winter. :)

This blog post isn’t going to be about hair so much, but it is going to be about something else I seem to talk about a lot, and that’s confidence. Look, I of all people know that confidence is often difficult to come by, ESPECIALLY when it comes to our hair. Sometimes we have to fake it ‘till we make it, but my goal for ALL of us is that we do, eventually, make it. “Make it to what, Jess?”, you might ask. Why, make it to the super-confident woman represented in my logo, silly! :) My goal for all of us is to feel like THIS as much as possible.



Switching gears a little, I want to share with you one of my personal philosophies. That is, “If you’re thinking something good about someone, it doesn’t do you any good to keep it to yourself.” It’s just TRUE, people. :) I especially think this applies to women and our ability to genuinely complement each other.

If I think someone is beautiful, I tell her. If I think someone’s eyes are stunning (looking at YOU Lisa of This Hair Of Mine!), I tell her! What good does it do me to think it silently inside my head, right? I want ALL of us to be confident enough in ourselves to be able to genuinely compliment each other AND to be able to accept the compliments we get. (Oohhh that’s rough to do, I know. :) )

Ok, so where am I going with all of this? Check out this picture my 5 year old friend Sasha made me last week. If you can’t read her writing, let me translate. It says, “I love Jess. You are great as me. Love Sasha.”



OMG, right??!?! This kid is FIVE and somehow has already figured out the balance between confidence and compliments. :) I LOVE IT. (I also love that she drew me in pants with one green and one blue leg. I see a new trend coming on…) If you hadn’t guessed, this picture now has the prime spot on my fridge. :)

So, that’s it for today, curlies. I can’t do much better than 5 year old Sasha did with that picture so I’ll stop here. :) Go drop a compliment on someone and I’ll see you back here soon. :)



So yeah, I made up that word, Customerfriends. :)  I had to come up with SOMETHING to describe the influx of people into my life whom I’d not otherwise have met had it not been for Jessicurl. The people who started out as customers but who quickly became people I consider friends I’ll have for life. What an amazing phenomenon, eh?!? I feel super lucky to have had to create such a word! I had no idea when I started Jessicurl 10 years ago that I’d become Real Actual Friends with so many of my customers. :) Ok, I feel myself getting WAY too mushy here and I need to reel it back in.  :)

But please, check out this ADORABLE situation below. My dear, sweet Customerfriend Haley Rhine of Derby City Naturals posted this on Facebook today and I HAD to share it with you. I blogged about Haley recently and told you how much I just LOVE her, and have loved her since the minute she bounced up to me at the World Natural Hair Show a few years ago in Atlanta. (Yes, literally, bounced up to me.) She is a blast to hang out with and the two of us in the same room is downright too much to handle. :)


I saw that picture of those two ADORABLE little girls online a few months ago and instantly thought of me and Haley but SHE went a step further and added her own touch of cute. Now, come on. How can you see that and not just break out into a huge smile, eh? :)

Stuff like this makes me just GIDDY with love for getting to be Jessicurl, share the curly love and meet all the wonderful Customerfriends that I have. I can’t wait for 2013 to see how many more of you I get to meet! :)

September 4th was Jessicurl's 10 year anniversary so we're drawing the celebration out. :) One way is by doing a series of Curly Chronicle Blog posts featuring Jessicurl customers I've come to know and love over the years. :) (Ok, there are several people featured in the series that I've not met in person, but I still love them! :) )

Haley is a local curly who lives in my area, which is one of the reasons I wanted to feature her in this series. :) One of the awesome aspects of Jessicurl is traveling and meeting curlies around the country, but I really love my community here in Humboldt County and it’s important to me to foster the relationships with curlies at home too. :) Thank you Haley, for letting me feature you and for your very kind words. :)  



Your name: Haley Goetsch

# of years using Jessicurl products: 1

Tell me about your curly hair journey. Did you always have curly hair, or like many of us, did it go curly at a certain point in your life?

I had long straight blond hair as a child. As I grew older I continued to keep my hair long, with bangs. I never really thought of myself as a girl with curly hair. It was just long and wavy. I would spend what seemed like hours in the bathroom when I was in middle and high school, trying to straighten my bangs, and then curl them under, just slightly, so they’d sit “just right” on my forehead. My bangs were annoyingly unruly. I grew my bangs out after college when I had a baby and didn’t have time to fuss with my bangs anymore. It was easier but I felt like I looked older. Last year I turned forty and for my birthday my sister said she wanted to treat me to a day at the salon. I told her I wanted to get my hair cut (and possibly colored) so off we went. I had long, blondish brown heavy hair that hung down in the middle of my back. I had it all cut off and dyed it a gorgeous red. I had no idea my hair was REALLY curly! I returned back to Humboldt (after donating my locks to Locks of Love) and began using Jessicurl products!

When you were a kid, let’s say, under the age of 12, how did you feel about your hair? Did you get along with it?

Yes – before junior high school I had no problems with my hair. I didn’t really pay much attention to it, but got compliments once in a while about how long and thick it was.

Did that relationship change at all during your adolescent years?

Yes, in middle and high school I spent every morning fighting my sister for space in the mirror, while I struggled with straightening my bangs for at least thirty minutes every day. I also had to use a lot of hairspray and worried about them all the time. I was very self-conscious, especially when we moved to Florida and had to deal with the heat, humidity, puberty and pimples.

If you fought with your curly hair for a portion of your life, at what age/point in your life did you decide to embrace your naturally curly hair?

I began to love and accept my (short) curly hair finally at age 40! I felt sassy, young(er) and confident.

How did the people in your life react to that decision?

My family (sister, brother-in-law, daughter, aunt) loved the new look. My brother-in-law said it changed my whole image, and that it took “ten years” off my face. My fiance did not love it however – and told me I reminded him of his mother (who just happens to also have short, curly red hair)! He said it was “cute” but not long and sexy like he was used to, and couldn’t wait for it to grow back again.

If you always loved and accepted your curls, is there someone in your life that you feel was helpful in helping you with that? If you had to accept them later in life, is there someone who you feel was helpful in accepting/loving your curls then?

I have to say that you, Jess, were a big inspiration, in helping me to love my curls! My daughter met you at North Star Quest Camp years ago, when she was in junior high school and told me how great it was to meet you and how you inspired confidence in the girls and women there. I am so impressed with what I’ve heard, and the impact you and your business continue to have on others. Thanks!

When, and in what context did you first hear of Jessicurl?

I saw your ads in the local papers (over the years) and had heard about you (and a bit about your business) from my daughter. I also saw you on TV, talking about your business at some venue and really liked how honest you were with the audience.

What made you decide to try Jessicurl the first time?

I saw on your website that you give samples out to people who donate to Locks of Love. Since I had just returned from Portand (getting my hair cut and colored and then donated) I had short curly hair for the first time in my life! Honestly I wanted to try it to see if I could get my hair to look as amazing as yours does!

What did the packaging look like when you first used Jessicurl? How did that affect your opinion of it?

It came in a set, with the curly girl logo on it, and matching bottles. I really enjoy the cool names and calming/invigorating scents. I love the empowered curly girl symbol and every time I use the Rockin’ Ringlets I just feel good. It smells great too. 

Clearly, since you’re being featured on my blog, you liked the products and have continued to use them. :) What was different about them and what made you keep coming back to them?

I feel that they are more natural and less ‘chemically’ than other products. I don’t get the over-stripped, dry feeling on my hair when I use JessicurI that I tend to get when I use other products. I also love that they are made locally, and made by someone who loves hair - and helping girls and women feel better about their locks! I love that you support Lock of Love and I am glad that you are sharing your gifts and talents around the world. I continue to use Jessicurl because I love them!

How has your relationship with your hair changed or evolved during your time using Jessicurl products?

I feel like I take more time to ‘care’ for my hair than I used to.  In the past I didn’t really think there was much I could do about having dry, frizzy hair, but since I have been using Jessicurl I have been happily surprised at how my hair has changed and how many compliments I have received. =0)

Please tell me whatever else you’d like me to know about you and your hair and your experience with it.  

 I just want to say thank you for creating such great stuff! I recommend your products on Facebook to all my curly haired friends, and smile every time I see you out and about. Keep up the good work <3                                       

I first met Haley at the World Natural Hair Show in Atlanta a few years ago. She literally BOUNCED up to my table to say hi, and well, needless to say, we were instant friends. :) (As a bouncy person myself, I appreciate my fellow bouncy-folks.) She runs a blog at Derby City Naturals and brings her bubbly personality to her site where she blogs about natural hair. I LOVE Haley! I was SO happy to get to see her again on my recent trip to Atlanta and can’t wait until our paths can cross (and bounce) again. I just knew I had to include her in my series of Curly Chronicle blog posts. :) Thank you Haley, for letting me feature you, and for your wonderful enthusiasm over the years. I love you!!! :)



Your name: Haley Rhine

Number of years using Jessicurl products: 2

Tell me about your curly hair journey. Did you always have curly hair, or like many of us, did it go curly at a certain point in your life?

I have had nearly every style imaginable; natural curls, braids, jheri curl, relaxer, extensions, flat-ironed… I have worn my curls off and on over the years. I committed to stay curly in 2008.

When you were a kid, let’s say, under the age of 12, how did you feel about your hair? Did you get along with it?

No! I had naturally curly hair that my mother pressed using a pressing comb to make it straight however my active sporting and running around would quickly revert it back to a big fluffy mess.

Did that relationship change at all during your adolescent years?

My adolescent years were all about experimentation including creative short cuts and color. I changed (and damaged) my hair so often but I always liked the styles I chose.

If you fought with your curly hair for a portion of your life, at what age/point in your life did you decide to embrace your naturally curly hair?

Not until adulthood.  I did not like using chemical relaxers to straighten my hair however I only thought my curls were cute when my hair was short. As it grew longer it was just a puffy mess so I used heat to straighten it and constantly battled against reversion.  Finally in 2008 I decided to go natural and to wear my natural curly texture.

How did the people in your life react to that decision?

I did it for my daughter and I think it had the largest impact on her. She was a pre-teen and felt the pressure to chemically straighten her naturally curly hair just as I had at her age. When I embraced my curls I felt she did also.

If you always loved and accepted your curls, is there someone in your life that you feel was helpful in helping you with that? If you had to accept them later in life, is there someone who you feel was helpful in accepting/loving your curls then?

I would say that the online community message boards really helped me connect with others who were like me and trying to embrace their hair.

When, and in what context did you first hear of Jessicurl?

On the message boards at naturallycurly.com

What made you decide to try Jessicurl the first time?

I heard great reviews on these products, they were natural and someone was swapping a bottle for cheap so I decided to try it.

What did the packaging look like when you first used Jessicurl? How did that affect your opinion of it? The old green bottle with tan label. I did not even think about the packaging.

Clearly, since you’re being featured on my blog, you liked the products and have continued to use them. :) What was different about them and what made you keep coming back to them?

I could tell that for once I was using a product that was DESIGNED for curly hair and they worked! What keeps me loyal honestly is Jess. She is such a wonderful person and I love her spirit and the way she cheers for curlies everywhere.

How has your relationship with your hair changed or evolved during your time using Jessicurl products?

I learned so much about my hair, what it likes and what works. My hair is so much happier because of it.

Please tell me whatever else you’d like me to know about you and your hair and your experience with it.

The most awesome thing about Jessicurl products is that it dispels the myth of products that are for “White hair” “Black hair” or “Bi-racial hair” these are stupid, foolish and divisive terms that have nothing to do with hair. Curly hair is curly hair. Whether you have a loose wave, winding curl or springy coil these products are made for you!