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September 4th was Jessicurl's 10 year anniversary so we're drawing the celebration out. :) One way is by doing a series of Curly Chronicle Blog posts featuring Jessicurl customers I've come to know and love over the years. :) (Ok, there are several people featured in the series that I've not met in person, but I still love them! :) )

I've never met Betsy but she's an active commenter/poster on the Jessicurl Facebook page so when it came time to ask people if I could feature them, she came to mind right away. :) I love that her story is a bit different in that she didn't really fight with her hair as much as some of us did. These stories are really showing me that while yes, we are all very much alike, we still have our differences. And that's awesome. :) Thanks Betsy! :)

 

 

Your name:  Betsy O’Phelan

Number of years using Jessicurl products:  5

Tell me about your curly hair journey. Did you always have curly hair, or like many of us, did it go curly at a certain point in your life?

I had slightly wavy hair up until I hit puberty and it suddenly started curling.

When you were a kid, let’s say, under the age of 12, how did you feel about your hair? Did you get along with it?

As a kid, I thought very little about my hair unless it was detangling time. My mother put it in pigtails almost every day until I was in 4th or 5th grade, I think, but it still tangled badly. She didn’t have the heart to deal with it so my poor Dad got the fun job of making me cry.

Did that relationship change at all during your adolescent years?

Oh yes. Once it started becoming curly, I had no idea what to do with it. This was in the mid-80s on Long Island, and people were transitioning from feathered “winged” styles to BIG HAIR looks. That was actually a pretty decent change for me, because there was no earthly way to do wings with my hair, but big? That I could do!

If you fought with your curly hair for a portion of your life, at what age/point in your life did you decide to embrace your naturally curly hair?  

I’m not sure I ever really fought with it much. I suffered frizz and triangle head, and I went through phases where I was jealous of people with straight her and attempted to straighten it myself (not good a good plan—I’m awful with a blow dryer) but I didn’t go through any prolonged periods of hair hate.

If you always loved and accepted your curls, is there someone in your life that you feel was helpful in helping you with that? If you had to accept them later in life, is there someone who you feel was helpful in accepting/loving your curls then?

That’s a good question. I’m not really sure exactly how I ended up loving my curls as much as I do. For several years, I cut my hair super-short (think Winona Ryder in the 90s) and dyed it bright red. I was living in Manhattan at the time, and when my awesome hairdresser moved to L.A. I ended up growing my hair out and searching for a salon that was good with curly hair. I had a brief interlude at one place where I was pretty happy (and found the stylist who did my wedding hair—a curly updo) and then I heard about Lorraine Massey and started getting my hair cut at Devachan. I think I probably read about it in New York  or Time Out magazine. Actually, I guess the Deva approach to styling is what pushed me into the land of curly love. The dry cut, cutting out sulfates and ‘cones, and gently blotting my curls rather than rubbing them with a towel—all of that really made an incredible difference.

When, and in what context did you first hear of Jessicurl?

I was using another line of products and while I liked them, I wasn’t entirely thrilled, so I started looking at the naturallycurly.com forums for alternatives.  

What made you decide to try Jessicurl the first time?

People on the forum gave great reviews, and I loved your back story. And honestly, your gorgeous curls! If you looked that good using your products, I figured they were worth a shot.

What did the packaging look like when you first used Jessicurl? How did that affect your opinion of it?

It was the dark green translucent plastic. It looked just “cult internet product” enough to be intriguing.

Clearly, since you’re being featured on my blog, you liked the products and have continued to use them. :) What was different about them and what made you keep coming back to them?

Too Shea pretty much is the best conditioner I’ve ever used. It just melts right into my hair and makes it so soft, without weighing it down. And the combination of Rockin’ Ringlets and Confident Coils just gives my curls the perfect amount of hold, definition, and frizz protection without making them stiff or crunchy. And I really love the Island Fantasy scent. It makes me happy every shower.

How has your relationship with your hair changed or evolved during your time using Jessicurl products?

I think it’s just improved as it’s gone along. I rarely have a bad hair day anymore, and if I do it’s usually because I got distracted and didn’t do something I normally do (like blowing my hair half dry and then realizing I never put any product in. Oopsie.)

Please tell me whatever else you’d like me to know about you and your hair and your experience with it.

The combination of your products and my years of experimentation and knowledge-gathering about curly styling has really done great things for my hair. Other curlies often stop me and ask what products I use, and I absolutely always sing your praises and give them your URL!

September 4th was Jessicurl's 10 year anniversary so we're celebrating all month long. :) One way is by doing a series of Curly Chronicle Blog posts featuring Jessicurl customers I've come to know and love over the years. :) (Ok, there are several people featured in the series that I've not met in person, but I still love them! :) )

I met Lauri several years ago when I was in Boston for a conference. We had a curly meet up and she drove in to participate. I liked her instantly, as she is a warm, friendly lady. :) I hope to get the chance to meet her again someday. Thanks for letting me write about you and your curls Lauri! :)

 

 

Your name: Lauri Lee

Number of years using Jessicurl products:  6

Tell me about your curly hair journey. Did you always have curly hair, or like many of us, did it go curly at a certain point in your life?

I’ve always had curly hair. When I was little, my mom mostly pulled it back in a ponytail. If it was left to its own devices, I’d end up sitting in front of my dad while he tried to detangle the “rat’s nest”! 

When you were a kid, let’s say, under the age of 12, how did you feel about your hair? Did you get along with it?

I hated my hair. I grew up in the 70s when ideal hair was straight and parted in the middle or feathered, and my hair just wouldn’t do that. Other people always complimented my hair, but they said it was “cute” – like Shirley Temple’s!  Let’s be real – who wants to be compared to Shirley Temple, once they’re old enough to know who she is?!

Did that relationship change at all during your adolescent years?

When I was in 7th grade, I became a figure skater (suprisingly, the Dorothy Hamill cut wouldn’t work for me), and my standard hairdo was pulled back in a pony tail or braid to keep it under control. By 16, I had discovered my punk side, and I went very short (kind of like Jane Wiedlin’s haircut), which made me appreciate my hair much more. 

If you fought with your curly hair for a portion of your life, at what age/point in your life did you decide to embrace your naturally curly hair?

I made peace with my hair after I cut it short. But the remarkable invention of Japanese hair straightening (aka bio-ionic hair straightening) tempted me fiercely in 2003, and I enjoyed having stick-straight hair for the first time in my life for about 18 months. It was ridiculously expensive, but I loved it – until my hair started breaking off. So I cut it short again and grew out my own natural curls. Discovering Jessicurl products also changed my perspective on my hair – finally, I could guarantee that my hair would look good all the time, instead of it having a mind of its own. Knowing that I had products that I could count on to give me hair that I could count on made a huge difference!

How did the people in your life react to that decision?

My husband has always been supportive of my struggles with my hair, and he claims to love it regardless of how I wear it. My mother has always preferred my hair “controlled” – she really liked it straight. Natural is not really her M.O., though, because she would like it better if I colored my hair and covered up my gray, too. J

If you always loved and accepted your curls, is there someone in your life that you feel was helpful in helping you with that? If you had to accept them later in life, is there someone who you feel was helpful in accepting/loving your curls then?

My husband Terry has been a great positive influence. I’ve always struggled with the fact that as a short girl with curly hair, people always thought I was “cute”. My whole life, from 8 to 18 and probably to 88, always “cute”!  Terry thinks I’m beautiful no matter what my hair looks like. He even says he likes it when it’s “crazy” – like when I get up in the morning.

When, and in what context did you first hear of Jessicurl?

I first heard about Jessicurl on NaturallyCurly.com, while I was researching ways to try to love my hair.

What made you decide to try Jessicurl the first time?

I read the reviews and decided that these products were worth a try – and within a few weeks, became a lifelong devotee! In 2008, Jess traveled to Boston for a conference, and invited those of us in the area to meet up with her. I took the train up from Providence (where we had just moved) and met Jess and a bunch of other curlies. It was great, and she was fabulous! I think the products and brand really reflect Jess’ fun and positive personality.

What did the packaging look like when you first used Jessicurl? How did that affect your opinion of it? The packaging was much simpler, but I did like the bottles and labels! I started using the Citrus Lavender scent, but after meeting Jess and hearing others rave about Island Fantasy, I tried it, and I’ve totally made the switch. People always compliment me on the way my hair smells, but it’s not too strong or overpowering. I’ve always kind of liked the fact that Jessicurl is a little like a cult product – those of us who use it are sort of like a fan club! It’s fun to be “in the know”. J

Clearly, since you’re being featured on my blog, you liked the products and have continued to use them. :) What was different about them and what made you keep coming back to them?

I like the fact that Jessicurl products are natural, cruelty-free, and do what they say they do. Since I am an Arbonne consultant, these things are really important to me! I don’t feel like I’m using chemicals to control my hair, and I feel like my hair appreciates the effort (do non-curly people ascribe personalities to their hair and anthropomorphize it like this?!). I also value Jess’ attempts to educate us – the microfiber hair towel has been a game-changer, and I learned that from Jess!

How has your relationship with your hair changed or evolved during your time using Jessicurl products?

See above. My hair and I get along much better now, whether it’s short or long or somewhere in between. I change the length and style of my hair pretty often, and it always looks good now!

Please tell me whatever else you’d like me to know about you and your hair and your experience with it.

I wish Jessicurl had been around when I was younger, I might have learned to like my hair earlier! It’s nice that curlies growing up today have more options. I still think society doesn’t feature naturally curly hair in positive ways – the ugly duckling always has her hair straightened to become beautiful, and wild hair still seems to represent wild women. The movie “Brave” was a good start, but I wish more real live actresses with curly hair wore their hair natural more often.

September 4th was Jessicurl's 10 year anniversary so we're celebrating all month long. :) One way is by doing a series Curly Chronicle Blog posts  featuring Jessicurl customers I've come to know and love over the years. :) (Ok, there are several people featured in the series that I've not met in person, but I still love them! :) )

I had the pleasure of meeting Karen Lynne when I was in Seattle a few years ago. She came to a curly dinner meet up I organized and was a lot of fun! She totally did NOT dispel my theory that “you rarely meet a shy curly haired person.” :) She was friendly, bubbly and very very passionate about curly hair. :) Thanks for letting me feature you on my blog, Karen Lynne! :)

 

 

Your name:  Karen Lynne Knaup 

Number of years using Jessicurl products:  7

Tell me about your curly hair journey. Did you always have curly hair, or like many of us, did it go curly at a certain point in your life? 

My hair has always been curly, but went from looser curls as a child to chaotic, crazy frizz around the 5th grade. 

When you were a kid, let’s say, under the age of 12, how did you feel about your hair? Did you get along with it?  

Oh, heavens.  The age of 12.  Such a crazy time for the life of ANY adolescent, but throw in an unruly mop of untamable frizz, and life can get even crazier.  I would blow it dry with a roll brush trying to straighten it out.  I think at about age 13, I relaxed it a few times with lye relaxer.  This not only burned scabs into my scalp, but the curl came back before the scabs even healed. 

Did that relationship change at all during your adolescent years? 

I fell victim to the WORLD’S WORST HAIRCUT on March 23 of my Sophomore year.  (You know, one of these straight haired stylists who thinks you should just “go with the curl” and cut it short and in layers, only to be horrified to find that it SHRINKS as it dries?)  I had a frizzy corkscrew crew cut--with a tail!   I would not let another stylist even TRIM my hair for another 4 years.  I would wake up at 5 am to start the process:  Take a shower.  Pull my wet hair into a pony tail.  Let it dry being pulled straight.  Iron the bangs straight using a large barrel curling iron. (This was the 80‘s:  pre flat-iron.)  After hair dried (or at least mostly dried) by 7:45, take out the pony tail and use a bandana to hold the whole big mess back away from my face.

If you fought with your curly hair for a portion of your life, at what age/point in your life did you decide to embrace your naturally curly hair? 

In college.  I still hadn’t had a trim, and finally went and interviewed several stylists and finally picked one.  Once I had a fairly good cut, it was certainly better, but I still dreaded the frizz that was unavoidable in the Nebraska humidity.  I REALLY embraced my curls after reading Curly Girl: The Handbook as an adult.  Ironically, I read this book while at a salon getting my hair STRAIGHTENED. (This wasn’t something I’d ever done nor intended to do; the stylist wanted to try out a new flat iron just to see if it worked as good as it had at the show on a model with hair like mine, and begged me to be her Guinea pig.  She gave me the book to read while she straightened my hair.)  After 48 hours with straight hair, I vowed never to curse my curls again.  Armed with new knowledge about my hair, I quit using shampoo and started reading ingredients on the products I used.  I wasn’t happy with my styling products, however, and reading online one day, I came across someone raving about Rocking Ringlets and Confident Coils.  I ordered 8 oz of each and have been a “certified quart gal” ever since! 

How did the people in your life react to that decision? 

Like a recovering alcoholic, I was out to save the (curly haired) world, and told anyone I saw who had curly hair about my new hair care/product finds. Curlies share a bond (and I’m just certain we are more fun).   I would walk up to total strangers and start talking curls, and only once did someone look at me strange. (Turns out, she had a perm.)  I’d always been an extrovert, and loved sharing great finds, so I don’t think those around me even thought it was strange for me.

If you always loved and accepted your curls, is there someone in your life that you feel was helpful in helping you with that? If you had to accept them later in life, is there someone who you feel was helpful in accepting/loving your curls then? 

I think the stylist who I finally allowed to cut my hair after that long hiatus was the first to really ask me questions about my hair and LISTEN to my struggles and what I like about my hair.  She took those things into account, and armed with a good cut, I think I started to accept it.  She’s the only one who cut my hair for the next decade even though we lived all over the US and overseas at one point!  Thanks, Kitty. 

When, and in what context did you first hear of Jessicurl?

I don’t remember exactly, but I know I read about it online, then saw some of the videos Jess put together demonstrating how to use the product.  She was JUST LIKE ME and I felt an instant connection.  I loved that she was so fun and laughed all the time (and the fact that she was very obviously very passionate about curls didn’t hurt)! 

What made you decide to try Jessicurl the first time? 

I loved the videos on the Jessicurl website.  After watching the videos, I felt I knew JUST how to use them when they arrived, and I couldn’t wait to try them!

What did the packaging look like when you first used Jessicurl? How did that affect your opinion of it?  Green bottles. I was so impressed with what was inside, I don’t know the bottles themselves made a huge impression.

Clearly, since you’re being featured on my blog, you liked the products and have continued to use them. :) What was different about them and what made you keep coming back to them?  

They just work!  I started using Rockin’ Ringlets and Confident Coils.  Eventually, I grew to love the Weekly Deep Treatment and Too Shea! as well.  I just love how the products keep your curls soft and help hold their shape without feeling like plastic!  I really spend very little time on my hair, and it looks better than it ever has. 

How has your relationship with your hair changed or evolved during your time using Jessicurl products? 

I have really grown to love my hair.  I love how easy it is to care for.  (I would NEVER have imagined saying that when I was in high school getting up at 5 am for the “routine”!)

Please tell me whatever else you’d like me to know about you and your hair and your experience with it. 

I think current day curly preteens and teens have so much more information that we did growing up, much in part due to awesome gals like Jess.  I will never fight my curls again.  I simply have a “curly” personality!  I am so thankful, not only for the great Jessicurl products, but for the message Jess sends out to the world on behalf of curlies everywhere to love yourself and your curls.  After all, we do “have the right to remain curly”!

Unless you've been averting your eyes any time you come across my blog or Facebook in the last few weeks, you know already that September marks Jessicurl’s 10 year anniversary. :) And maybe it’s become a little obvious that I personally am pretty excited about that. :) Heck, I even got my LOGO tattooed on my BODY to commemorate it! (So, yeah, no worries that I’m going to run off to Tahiti any time soon, eh? :)

Part of what makes my job so satisfying is hearing from you how much Jessicurl has helped you love your curls, whether you’re a man, woman or child. :) We gathered up one of each, plus a “straighty” for good measure and put them in our new radio ad.  I added some pictures of some of the people in it and made it into a little YouTube video. As you can tell, I'm a big fan of little 4 year old Ava. I call her my BFF. :-) Love that kid. :) (and ALL of you!!) 

 


 

On Tuesday I’m heading once again to what I’ve come to call my third home – Atlanta! :) (California and Canada being my first two. :) ) Fro Fashion Week takes place twice a year and you will ALWAYS find me there. Here's a picture from Febraury 2012's event.

 

 

It’s a great event that celebrates curls of all textures. Besides, it includes a penthouse party with an awesome DJ and THIS time, that party will be renamed Jessicurl 10 and will be our official 10 year birthday celebration!! :) I cannot WAIT. Oh, and I’m SUPER stoked that my awesome photographer Terrence McNally from Arcata Photo Studios will be coming with me to help document all of the festivities. So rest assured, there will be SO MANY pictures to show you when I get back. :)

 

If you’re in or near Atlanta and haven’t registered yet – DO IT! You’ll have so much fun, I promise. See you on the dance floor at the Jessicurl 10 party! :)

September 4th was Jessicurl's 10 year anniversary so we're celebrating all month long. :) One way is by doing a series Curly Chronicle blog posts featuring Jessicurl customers I've come to know and love over the years. :) (Ok, there are several people featured in the series that I've not met in person, but I still love them! :) )

I’ve met Jordana several times over the years and would absolutely call her a friend at this point. :) Once a few years ago when she going from Southern California to Oregon, she stayed with me for a few days mid-way. :) It was great! I also got to see her a few years ago when I was up in Seattle and she came to our curly gathering. She’s always been a huge supporter of Jessicurl and I appreciate that so much. It’s such an amazing thing, customers become friends! :) Thank you Jordana, for being so great all these years and for becoming a true, real-life friend! :)



Me and Jordana in Seattle


Your name: Jordana Estner

Number of years using Jessicurl products: 9

Tell me about your curly hair journey. Did you always have curly hair, or like many of us, did it go curly at a certain point in your life?

My hair was somewhat wavy as a kid, but turned curly at puberty.

When you were a kid, let’s say, under the age of 12, how did you feel about your hair? Did you get along with it?

I always wanted it to be longer… I envied the girls with hair so long that they could sit on it! But I didn’t have any major issue with it. Just brushed it and didn’t think about it much after that.

Did that relationship change at all during your adolescent years?

Oh yes, definitely! My waves turned into ringlets, and I loved it! I’d always thought of my hair as kind of boring before that.

If you fought with your curly hair for a portion of your life, at what age/point in your life did you decide to embrace your naturally curly hair?

I never fought with it. At one point in my early 20s I straightened regularly for a short while. The day my little brother said to me, “It’s weird. It’s like you’re trying to not look like the rest of the family,” was the day I realized how silly I was being. I’m a curly girl through and through. Always have been, always will be!

How did the people in your life react to that decision?

The first day I went to work curly after having straightened for a while, one coworker reached out and boinged a curl, and expressed surprise at how curly my hair was. That was really it; everyone else complimented my curls and ooh’d and aah’d over them!

If you always loved and accepted your curls, is there someone in your life that you feel was helpful in helping you with that? If you had to accept them later in life, is there someone who you feel was helpful in accepting/loving your curls then?

I think I’m lucky in that I never witnessed anyone straightening their hair while I was growing up. It honestly never occurred to me to heat style, simply because I’d never been exposed to it. I was oblivious to it as an option. My parents are both curly. My little sister is curly. I was raised to appreciate the way I look and enhance it, but not to fight it. I suppose I credit my mother for that. It’s her attitude towards her own appearance, and I guess I just got it from her.

When, and in what context did you first hear of Jessicurl?

Naturallycurly.com’s message boards. Jessicurl was first becoming really popular right around the same time that I started participating!

What made you decide to try Jessicurl the first time?

All the rave reviews from other curlies!

What did the packaging look like when you first used Jessicurl? How did that affect your opinion of it?

You know, I don’t really remember…  sorry!

Clearly, since you’re being featured on my blog, you liked the products and have continued to use them. :) What was different about them and what made you keep coming back to them?

I’m kind of a commitment phobe. I’ll use Jessicurl products for a while, then I’ll be lured away and will want to try something new. Time after time, though, I keep realizing that Jessicurl is simply what works best for me. Particularly the Deep Treatment. My hair is naturally quite dry, and nothing gives it moisture like Jessicurl’s DT does. I’ve tried so many others, but I always come back!

How has your relationship with your hair changed or evolved during your time using Jessicurl products?

I used to want to control my curls pretty badly. I’ve gotten away from that in recent years. I very rarely even bother with product at all. Just conditioner, then I’m done. I like to let my curls be wild and free. That didn’t used to be the case. I think the fact that my hair is in much better health now than it used to be makes it easier to just let it to whatever it wants to on any given day.

Please tell me whatever else you’d like me to know about you and your hair and your experience with it.

Jessicurl makes my curls soft, shiny, well defined, and fabulous. I love it dearly and am proud to be one of the longest-term customers!

September 4th was Jessicurl's 10 year anniversary so we're celebrating all month long. :) One way is by doing a series Curly Chronicle blog posts featuring Jessicurl customers I've come to know and love over the years. :) (Ok, there are several people featured in the series that I've not met in person, but I still love them! :) )

I’ve never met Monique but she’s a regular, long term customer and active on our Facebook page and seemed like an interesting curly that I wanted to include in this series of posts. :)

 

 

Your name: Monique Patenaude

Number of years using Jessicurl products:  8

Tell me about your curly hair journey. Did you always have curly hair, or like many of us, did it go curly at a certain point in your life?

I had straightish hair until about 8th grade, 13 to 14 years old.

When you were a kid, let’s say, under the age of 12, how did you feel about your hair? Did you get along with it?

I don’t remember having any hair issues until it started to go curly. 

Did that relationship change at all during your adolescent years?

Even though my hair was changing I didn’t really realize that it was getting curly; all I knew for sure was that it wasn’t behaving.  I remember a constant struggle trying to keep it flat, then at some point in 10th grade I got a curly perm.

If you fought with your curly hair for a portion of your life, at what age/point in your life did you decide to embrace your naturally curly hair?

In between my junior and senior year in high school (summer of 1982) I cut my hair short and kept it that way for the next 20 years!  Still, I did not know that my hair had become curly during adolescence.  To me, it was just unruly.  No one in my family has curly hair.  If I kept my hair short it had “body.”  Finally in 2003 I began to grow my hair out.  Ugh!  Such a pain!  But at least by then there were hair straighteners, mousse, and other products that I could use to keep my hair flattened until it dried. 

When, and in what context did you first hear of Jessicurl?  In 2004 I decided I had to find something to do with my hair other than fight with it.  The only time I used products was to keep my hair flat!  I researched and researched local hair experts and found

Stefania Buonomo, owner of Metro Salon here in Rochester, NY.  I made an appointment to get my hair straightened, but even on the phone the folks at Metro just told me to leave my hair natural—ie no plastering it straight with gels and mousse, or ironing—and come in.   It wasn’t until Stefania had me flip my head upright after she dried my hair with a diffuser that I finally realized I had curly hair!  She kept telling me my hair was curly as she was cutting and styling it.  Although she seemed to know what she was talking about, I “knew” my hair, and even though I never used a diffuser before, I “knew” blow drying my hair upside down was going to end poorly.  HA!!! I fell in love with my hair instantly! 

What made you decide to try Jessicurl the first time?

Metro Salon carries Jessicurl—Stefania used the Weekly Deep Conditioner in Citrus Lavender on me!

What did the packaging look like when you first used Jessicurl? How did that affect your opinion of it?  Green jar.  Simple label.  I liked the simple packaging.

Clearly, since you’re being featured on my blog, you liked the products and have continued to use them. :) What was different about them and what made you keep coming back to them?  

The products consistently keep my hair in check.  I usually tweak the combination of products I use depending on the season or humidity and with Jessicurl products it’s just a simple proportion difference rather than having to buy different products for every season.

How has your relationship with your hair changed or evolved during your time using Jessicurl products?

Jessicurl and my curls came to me at the same time—the two are inseparable!

September 4th was Jessicurl's 10 year anniversary so we're celebrating all month long. :) One way is by doing a series of Curly Chronicle blogs featuring Jessicurl customers I've come to know and love over the years. :) (Ok, there are several people featured in the series that I've not met in person, but I still love them! :) )

I've never met Rosie Newchurch but I know I'd love her. :) She still places orders from us, but I remember packing up orders for her while sitting on my couch in my Berkeley apartment back in the first 6 months of business! How's THAT for a long-term customer? :) It's an honor to have such loyal customers and I loved interviewing her for this blog series. :)



Your name:  Rosie Newchurch

Number of years using Jessicurl products: 10

Tell me about your curly hair journey. Did you always have curly hair, or like many of us, did it go curly at a certain point in your life? 

As a kid, my hair was absolutely wavy with lots of shine and NO frizz.  Around the time I turned 14 or 15, my curls began to emerge, but because there was no internet back then (the Dark Ages, I know) and because I didn’t understand that hair texture could change with age, I kept treating my hair the way I always had:  shampooing and brushing daily.  And I wondered why I had frizz!

When you were a kid, let’s say, under the age of 12, how did you feel about your hair? Did you get along with it?

I really didn’t think much about my hair at that age.  My main focus was letting it grow as long as possible (or until my mom forced me to sit down for a trim.)

Did that relationship change at all during your adolescent years? 

Yes.  The teen years were full of angst, for all kinds of reasons, and my hair was no exception.  It began to change, but the way I treated it did not.  What a mess.  There are a few pictures of it where it looks decent, but I clearly didn’t know what was happening to it, or how to properly care for my emerging curls.

If you fought with your curly hair for a portion of your life, at what age/point in your life did you decide to embrace your naturally curly hair?  

In my early 20’s I began to work with my hair, rather than against it.  I should’ve bought stock in Pantene for all the cans of mousse I went through.

How did the people in your life react to that decision? 

The first time I wore my hair curly to work, one of my buddies raved about it.  “Ro – you’re curly!  I love it!”  That comment gave me the confidence I needed to stop fighting nature.

If you always loved and accepted your curls, is there someone in your life that you feel was helpful in helping you with that? If you had to accept them later in life, is there someone who you feel was helpful in accepting/loving your curls then? 

Yes, my aforementioned friend.  Around the same time, I met the man who eventually became my husband. He’s curly, too, so that was a great help. 

When, and in what context did you first hear of Jessicurl? 

Through naturallycurly.com.  J

What made you decide to try Jessicurl the first time? 

Rockin’ Ringlets was in the development / ground floor stage “back in the day,” and I was one of the fortunate few to whom  Jess extended an invitation to try out the product. 

What did the packaging look like when you first used Jessicurl? How did that affect your opinion of it?  It was a very simple plastic bottle with top that had one of those little flip up / flip down nozzle (can’t really describe it – but it’s like the kind that’s often used for travel because it doesn’t leak).  I remember the label had sort of a matte finish and if it got wet, the print would smudge a little.  The packaging had  that homemade, grass-roots appearance that signifies you’re getting something hand-made, the product inside a labor of love that was many years in the making. 

Clearly, since you’re being featured on my blog, you liked the products and have continued to use them. :) What was different about them and what made you keep coming back to them?  

While I adored that very first bottle of RR I received (and wished I’d kept it just for nostalgic reasons), the new packaging is simply gorgeous – and durable.  I especially like that Too Shea is now in a squeeze bottle – super convenient to keep in the shower.  The line had grown to include Confident Coils, which I think I love more than Rockin’ Ringlets, at least in the super-humid months, which are endless here in the Gulf South region.

How has your relationship with your hair changed or evolved during your time using Jessicurl products? 

My hair absolutely loves the Jessicurl line and I, in turn, have come to love my hair.  Frizz is greatly diminished, curls are more defined, and the compliments keep coming, even from total strangers.

Please tell me whatever else you’d like me to know about you and your hair and your experience with it.  

My hair is one of my favorite features nowadays.  Like any curly, even though I’ve found outstanding products, some days are better than others.  I never stop experimenting with product combinations and application techniques.  I’ve gotten pretty good at knowing what my hair needs and ‘troubleshooting’ certain issues, thanks largely to the naturallycurly.com community.  There is SO much information available today it’s amazing.   I’m always learning ~ just when you think you know everything there is to know about your curls, you discover something new.  It’s like a hobby . . . my hair is my hobby.  And that’s fine with me.

Today was officially Jessicurl's 10th anniversary and I celebrated it up here in Saskatchewan with my dad and step-mum Wendy. :) I don't celebrate all of my Jessicurl anniversaries with them, it was just coincidence that the trip happened at this time. :)

As you may have read in my previous blog post, I've been VERY excited to commemorate my 10th anniversary by getting a Jessicurl logo tattoo. The fact that it happened on my actual anniversary was even cooler. :)


My appointment was for noon in Saskatoon and my Dad and Wendy live about an hour and a half away. Dad was supposed to take me but he got caught up in a last minute meeting so Wendy took me instead. That was cool with me because Wendy is super fun and we had a great time. I reminded them both later that, um, hi, I'm 36 and manage to find my way around strange cities ALL the time. They totally could have just given me the keys to the car and I'd have been just fine going alone. :) Parents are adorable that way, eh? :) The irony there is that I got my first tattoo by myself, when I was 17, also in Canada, so it's not like I'd have been breaking with tradition. :) In any case, Wendy and I had a great time on our adventure to Saskatoon. Here's a quick little pre-tattoo video Wendy shot for me before we went in. :)


As I mentioned, I have two other tattoos, but it's been a long time since I got them, and I guess I remember them hurting more. Maybe I was just SO excited for this one or something, but it really didn’t hurt. I mean, yeah, sure, I FELT it, but not in a painful way at all. It took less than an hour and before I knew it, it was done! Here's a little picture montage of during, and the finished tattoo! Keep in mind, the "after" picture was taken RIGHT after. Over the next week or two it will heal up and be much prettier. :) I already love it though! :)

After it was done Wendy and I drove home, did some grocery shopping for dinner, got dad and the three of us had a really great anniversary dinner at their house. I made a cake and Wendy made a Jessicurl logo on it out of Saskatoon berry jam!! :) I couldn't believe she could do it free-hand like that! :) It was awesome. :) (For the record, Saskatoon berries look like blueberries but aren't as sweet and are native to, well, Saskatoon... as if you couldn't guess that yourself. :) ) Check out our cake! :)

Here's another little photo collage of the 3 of us from the night, mostly posing with the cake. :) We were pretty impressed by that cake, as you can tell. :) And I'm pretty stoked with my tattoo, as you can also probably tell. If you see me wearing t-shirts on cold days, don't be surprised. :-)

All in all, I can't imagine a better way to have celebrated Jessicurl's 10 year anniversary. :) As I've said before, my dad was one of the first people to encourage me to stop fighting with and hating my hair, and while you can't tell from these pictures, I get my curls from him. :) Actually, just to prove it, let me leave you with a picture of what HIS curls used to look like. :) Just because I can. :) Thanks again everyone, for 10 awesome years in business. :) I know it ony gets better from here. :)

As of today, Jessicurl has been an official business for 10 years!!

The Tuesday after Labor Day in 2002 is when got my business license and decided to give this whole curly hair product thing a go. Am I ever glad I did. :)

If you know the origins of the Jessicurl story, you know that initially my goal was just to create something that worked for my own hair. When I accomplished that goal, I was so excited by what I’d done that I shared the recipe with my online friends on the hair discussion forum at NaturallyCurly.com. Not too long after (I’m talking within 24 hours) I got a slew of emails from curlies asking if they could just buy the magic potion from me.

The first to ask was Jordan Pacitti, someone whom I now consider to be a good friend. Jordan is an integral part of Jessicurl history and am so glad I’ve gotten to know him over the years.

When I decided to do this series of blog posts featuring Jessicurl customers to commemorate our 10 years in business, I couldn’t think of anyone more appropriate to start with than Jordan, my very very very first customer ever. :) Here's a picture of the two of us from a few years ago when I was up in Seattle.

Me with Jordan, my very first customer ever!



Your name: Jordan Pacitti

Tell me about your curly hair journey. Did you always have curly hair, or like many of us, did it go curly at a certain point in your life?

It was always curly. I LOVED it when I was in first grade, then it grew coarse and unruly and I became the brunt of many jokes. After that I constantly brushed it to keep it tame.

When you were a kid, let’s say, under the age of 12, how did you feel about your hair? Did you get along with it?

For the most part, yes. But by age 9/10 it became a pain and I was constantly made fun of.

Did that relationship change at all during your adolescent years?

From 9-16 I despised it. I had NO idea how to take care of it and wanted it to be straight. By 16 I was living in NYC and saw many people around me with curls! By then I started to embrace my curls, even though I still had no idea how to take care of them!

If you fought with your curly hair for a portion of your life, at what age/point in your life did you decide to embrace your naturally curly hair?

Definitely by 16. I think it had more to do with NYC than my age. People embrace themselves there.

How did the people in your life react to that decision?

Everyone around me LOVED it. It of course was my real hair all along. It became a part of my identity and I love that.

If you always loved and accepted your curls, is there someone in your life that you feel was helpful in helping you with that? If you had to accept them later in life, is there someone who you feel was helpful in accepting/loving your curls then?

Justin Timberlake was the first male I remember to make curls popular for men. His popularity was around the same time I was 16.

When, and in what context did you first hear of Jessicurl?

10 years ago BEFORE it was a business, on naturallycurly.com

What made you decide to try Jessicurl the first time?

I was interested in the natural handmade recipe, and the use of flax as the holding agent intrigued me.

What did the packaging look like when you first used Jessicurl? How did that affect your opinion of it?

It was in a clear small bottle with a handwritten label. :)

Clearly, since you’re being featured on my blog, you liked the products and have continued to use them. :) What was different about them and what made you keep coming back to them?

Moisture content and definition of curls. It was exactly what I needed.

How has your relationship with your hair changed or evolved during your time using Jessicurl products?

I continue to love my curls every single day!

September 4th marks Jessicurl’s official 10 year anniversary!! :) It’s a major milestone, obviously, and we’re working on several different ways of celebrating. :) One way is to feature the curly hair stories of a variety of Jessicurl customers, with at least one from each year we’ve been in business. I interviewed them via email, asking them all the same series of questions. I’ll be rolling them out as a series of blogs throughout the month of September, starting with my VERY first customer ever! :) I figured since technically I’m Jessicurl’s first customer, I’d get a jump start on the series and answer the questions myself today. :) Keep your eyes out for the rest of the series to start next week. It was really fun getting to know some of the Jessicurl family better and I think you’ll find their stories interesting as well! :) For now, here is mine. :)

Tell me about your curly hair journey. Did you always have curly hair, or like many of us, did it go curly at a certain point in your life?

My hair has always been really thick and was stick straight until I was about 12. It started getting wavy then, and curled further when I was 13/14.

When you were a kid, let’s say, under the age of 12, how did you feel about your hair? Did you get along with it?

For the most part. I certainly didn’t dislike it like I did once it went curly but I do remember that it was often an “issue” due to how thick it was. I hated having to sit still to have it brushed and detangled and around age 10 cut it short so it was easier for me and my parents to manage it. I didn’t dislike how it looked though, just that it was hard to manage.

Did that relationship change at all during your adolescent years?

Very much. When my hair went curly I hated it. I was picked on, I didn’t know what to do with it and overall it made me feel horrible about myself.

If you fought with your curly hair for a portion of your life, at what age/point in your life did you decide to embrace your naturally curly hair?

I didn’t embrace it until my early 20s and even then, it was a long process.

How did the people in your life react to that decision?

Everybody was really supportive.

If you always loved and accepted your curls, is there someone in your life that you feel was helpful in helping you with that? If you had to accept them later in life, is there someone who you feel was helpful in accepting/loving your curls then?

My parents knew how much I hated my hair and they like curly hair so always thought I was crazy for trying to fight it. My mom has straight hair and always wished she could have curly hair and my dad has curly hair and embraces it, so I was lucky in that regard.

When, and in what context did you first hear of Jessicurl?

This question makes a lot more sense when it’s a customer answering it. :) Technically Jessicurl became a business on September 4, 2002 but I first started playing with flax seed hair gel recipes in August 2002.

What made you decide to try Jessicurl the first time?

I was fed up with buying hair products that didn’t work for my hair so started playing around with a flax seed hair gel recipe in hopes of creating something that worked for my own hair. Initially my intention was not to start a business, but when I told my online friends at the NaturallyCurly.com discussion forums, they asked if they could buy some from me. The rest is history. :)

What did the packaging look like when you first used Jessicurl? How did that affect your opinion of it?

I used to print the labels on my computer and tape them on the bottles. :) I didn’t love that look, to be honest, but I had to start somewhere. :) I MUCH prefer our current look with our beautiful, confident curly logo lady. :)

How has your relationship with your hair changed or evolved during your time using Jessicurl products?

I honestly have only loved my hair more and more. That said, I’ll admit that in a way, my hair obsession has gotten even stronger, since my whole world has become curly hair. :) It’s my job now, so it’s taken on a different meaning. But I do truly LOVE all things curly hair and I love MY hair, so I’m really thankful for that. :)

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