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Curly Chronicles: Emma Youngdale

Mon, 10/15/2012 - 14:12 -- Jess

September 4th was Jessicurl's 10 year anniversary so we're drawing the celebration out. :) One way is by doing a series of Curly Chronicle Blog posts featuring Jessicurl customers I've come to know and love over the years. :) (Ok, there are several people featured in the series that I've not met in person, but I still love them! :) )

I’ve never met Emma but I sure would love to! :) She often answers questions people post on the Jessicurl facebook page before I even see them and always has the right answer. :) She is a true Jessicurl evangelist and I very much appreciate it. :) Thanks Emma, and thanks for letting me feature you on my blog! :)


 Emma Youngdale



Your name: Emma Youngdale

Number of years using Jessicurl products: 3

Tell me about your curly hair journey. Did you always have curly hair, or like many of us, did it go curly at a certain point in your life?

I inherited my curly hair from my dad. He and I are the only ones on his side of the family with curly hair. There are pictures of me as a baby and toddler with bouncing curls. Once I got to about age 5 my hair was down to my back, so I had pretty waves.

When you were a kid, let’s say, under the age of 12, how did you feel about your hair? Did you get along with it?

I remember that my mom had my hair cut into a bob when I was around six years old. She had to work early, and my dad wasn’t doing that great of a job taking care of my long hair. So from about the age six to twelve, I always had short hair. I struggled with it because it was unruly. It would never lie straight, and I had weird flips of hair around my crown. Once I was in junior high I learned about blow driers and vented brushes, and that helped me fight some of the unruliness. It was never the stick straight hair that I wanted, though. And if I wasn’t careful it would turn into a frizzy mess. I never realized that I was fighting with my curls.

Did that relationship change at all during your adolescent years?

My mom is a natural beauty. She doesn’t wear makeup and lightly styles her hair. I don’t have an older sister, and my female cousins lived out of state. I learned most of my beauty tips from friends, from teen magazines or at the hair salon. Everyone I knew had straight hair. The girls in the magazines had straight hair (unless they were African-American), so of course, I had to have straight hair. The blow drier became my best friend, and then I learned about a large, round bristled brush. This helped me to tame my frizz, because I still didn’t realize that I was fighting my curls. I just thought that I had unruly hair. The TV show “Friends” came out around my senior year of high school. Of course, every girl, including me, had to have “The Rachel.” I can still remember blow drying my hair straight and then using a wide barrel curling iron to add body back into my hair. How ironic is that?

If you fought with your curly hair for a portion of your life, at what age/point in your life did you decide to embrace your naturally curly hair?

I was in my mid-20’s when I realized that I was fighting my curly hair. I wouldn’t say that I embraced my curls, but I did start wearing my hair curly every once in a while. It became my “I’m running late, I don’t have time to do my hair so I’ll wear my hair curly” style. I remember the hair gel I used was a nicer brand than a drug store brand, but it left my hair super crunchy. I didn’t like it. I still preferred to wear my hair straight, and then a hair stylist introduced me to a hair straightener. I thought it was the holy grail of my hair problems. There was a period of time when I went back and forth, curly and straight, and I always went back to my hair straightener because I couldn’t find the right product to style my hair curly. I tried a lot of them, too, from some of the most popular hair care and curly care lines. The big turning point for me was on June 18, 2009. That was the day my sister had her first baby. My parents called me that morning and told me to head to the hospital. I took a quick shower and drove to the hospital without styling my hair or wearing any makeup. When I saw the pictures of me holding my new little nephew, I got so sad because my hair was a big frizzy mess. I figured there had to be something out there that worked.

When, and in what context did you first hear of Jessicurl? What made you decide to try Jessicurl the first time?

I was an active member of a message board called Mineral Madness (it’s a Bare Escentuals fan board). Several of the women there had naturally curly hair. One of them posted about how they received their Jessicurl order and liked the products. I was intrigued. I went to the website and looked at the products. What sold me were the videos. I didn’t realize I was handling my hair all wrong! I was wrapping my hair in a towel and then using styling products in my partially dried hair. I wasn’t scrunching, and I was constantly touching my hair making it frizzier. Before I even received my Jessicurl order I was following the styling tips on the website and was seeing improved results.

How did the people in your life react to that decision?

I started using Jessicurl while I was visiting family in Michigan (I live in Arizona). I actually had my order shipped to my mother-in-law’s house. When I returned to work my co-workers were stopping me in the hallway and asking me if I had permed my hair, or if that was my natural curl. I was getting compliments left and right about my beautiful hair! My beautiful hair! My family, all straight haired, was so jealous! My hubby was a little sad, though, because he loved brushing my hair and running his fingers through my hair.

If you always loved and accepted your curls, is there someone in your life that you feel was helpful in helping you with that? If you had to accept them later in life, is there someone who you feel was helpful in accepting/loving your curls then?

I am thankful for the curly girls at Mineral Madness! They were the first to encourage my accepting and loving my curls.

What did the packaging look like when you first used Jessicurl? How did that affect your opinion of it? The packaging was the green bottles with the tan colored labels. I personally don’t care what a bottle or jar looks like because it’s what is inside that matters most.

Clearly, since you’re being featured on my blog, you liked the products and have continued to use them. :) What was different about them and what made you keep coming back to them?

love that Jessicurl leaves my curls soft and touchable (but please don’t touch them). My hair is also super shiny. I also love that there are a lot of great natural ingredients. The other thing I really like is that each product is lightly fragranced with the same scent, or can be fragrance free. I am sensitive to scents, and some curly hair products I’ve tried smell terrible or are very strong. I don’t want to smell that all day. There is even one curly brand in which every single product has a different fragrance. I don’t need three or four difference scents clashing in my hair.

How has your relationship with your hair changed or evolved during your time using Jessicurl products?

I went from thinking that I was cursed with curly hair to knowing that I am blessed with curly hair. Since using Jessicurl I can confidently say that I love my hair! I remember walking in the mall, and there was a kiosk selling hair straighteners. The sales girl asked me if she could show me how their product could straighten my hair. I looked at her and asked, “Why would I ever want to do that?” and kept walking.

Please tell me whatever else you’d like me to know about you and your hair and your experience with it.  Your products have encouraged me to share with other curly girls that they too can have beautiful curls that they love!