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Curly Chronicles: Rosie Newchurch, 10 year Jessicurl customer

Tue, 09/11/2012 - 12:09 -- Jess

September 4th was Jessicurl's 10 year anniversary so we're celebrating all month long. :) One way is by doing a series of Curly Chronicle blogs featuring Jessicurl customers I've come to know and love over the years. :) (Ok, there are several people featured in the series that I've not met in person, but I still love them! :) )

I've never met Rosie Newchurch but I know I'd love her. :) She still places orders from us, but I remember packing up orders for her while sitting on my couch in my Berkeley apartment back in the first 6 months of business! How's THAT for a long-term customer? :) It's an honor to have such loyal customers and I loved interviewing her for this blog series. :)



Your name:  Rosie Newchurch

Number of years using Jessicurl products: 10

Tell me about your curly hair journey. Did you always have curly hair, or like many of us, did it go curly at a certain point in your life? 

As a kid, my hair was absolutely wavy with lots of shine and NO frizz.  Around the time I turned 14 or 15, my curls began to emerge, but because there was no internet back then (the Dark Ages, I know) and because I didn’t understand that hair texture could change with age, I kept treating my hair the way I always had:  shampooing and brushing daily.  And I wondered why I had frizz!

When you were a kid, let’s say, under the age of 12, how did you feel about your hair? Did you get along with it?

I really didn’t think much about my hair at that age.  My main focus was letting it grow as long as possible (or until my mom forced me to sit down for a trim.)

Did that relationship change at all during your adolescent years? 

Yes.  The teen years were full of angst, for all kinds of reasons, and my hair was no exception.  It began to change, but the way I treated it did not.  What a mess.  There are a few pictures of it where it looks decent, but I clearly didn’t know what was happening to it, or how to properly care for my emerging curls.

If you fought with your curly hair for a portion of your life, at what age/point in your life did you decide to embrace your naturally curly hair?  

In my early 20’s I began to work with my hair, rather than against it.  I should’ve bought stock in Pantene for all the cans of mousse I went through.

How did the people in your life react to that decision? 

The first time I wore my hair curly to work, one of my buddies raved about it.  “Ro – you’re curly!  I love it!”  That comment gave me the confidence I needed to stop fighting nature.

If you always loved and accepted your curls, is there someone in your life that you feel was helpful in helping you with that? If you had to accept them later in life, is there someone who you feel was helpful in accepting/loving your curls then? 

Yes, my aforementioned friend.  Around the same time, I met the man who eventually became my husband. He’s curly, too, so that was a great help. 

When, and in what context did you first hear of Jessicurl? 

Through naturallycurly.com.  J

What made you decide to try Jessicurl the first time? 

Rockin’ Ringlets was in the development / ground floor stage “back in the day,” and I was one of the fortunate few to whom  Jess extended an invitation to try out the product. 

What did the packaging look like when you first used Jessicurl? How did that affect your opinion of it?  It was a very simple plastic bottle with top that had one of those little flip up / flip down nozzle (can’t really describe it – but it’s like the kind that’s often used for travel because it doesn’t leak).  I remember the label had sort of a matte finish and if it got wet, the print would smudge a little.  The packaging had  that homemade, grass-roots appearance that signifies you’re getting something hand-made, the product inside a labor of love that was many years in the making. 

Clearly, since you’re being featured on my blog, you liked the products and have continued to use them. :) What was different about them and what made you keep coming back to them?  

While I adored that very first bottle of RR I received (and wished I’d kept it just for nostalgic reasons), the new packaging is simply gorgeous – and durable.  I especially like that Too Shea is now in a squeeze bottle – super convenient to keep in the shower.  The line had grown to include Confident Coils, which I think I love more than Rockin’ Ringlets, at least in the super-humid months, which are endless here in the Gulf South region.

How has your relationship with your hair changed or evolved during your time using Jessicurl products? 

My hair absolutely loves the Jessicurl line and I, in turn, have come to love my hair.  Frizz is greatly diminished, curls are more defined, and the compliments keep coming, even from total strangers.

Please tell me whatever else you’d like me to know about you and your hair and your experience with it.  

My hair is one of my favorite features nowadays.  Like any curly, even though I’ve found outstanding products, some days are better than others.  I never stop experimenting with product combinations and application techniques.  I’ve gotten pretty good at knowing what my hair needs and ‘troubleshooting’ certain issues, thanks largely to the naturallycurly.com community.  There is SO much information available today it’s amazing.   I’m always learning ~ just when you think you know everything there is to know about your curls, you discover something new.  It’s like a hobby . . . my hair is my hobby.  And that’s fine with me.