If there is one truth to the success of Jessicurl, it’s that there wouldn’t BE any Jessicurl if y’all weren’t out there telling each other about it. For reals. You are a chatty bunch and I thank you for it. :-) You’re telling your sisters and your friends and your cousins and your hair stylists how much you love Jessicurl and that’s a large reason why we’ve grown and survived for the last 10 years.
Word of mouth is a powerful tool. Entire books have been written about the concept. In fact, I read one WAAAAAAAYYYYY back in my first year in business called Creating Customer Evangelists and realized that without having a CLUE what I was doing – I was doing everything it said to do. :) Huh. I guess having a product people like goes a long way. :)
Anyway, I’ve always been like that too. Very loud-mouthed about stuff I like. :) I get SUPER stoked about bands I like or apps I like or books I like and if you’re in a 10 foot radius, you’re bound to hear about it.
But think about it. In our culture today, not only have we become virtually immune to traditional advertising, we go out of our way to avoid it. (Hello Tivo) We pay extra so we DON’T have to deal with advertising. We hate it and we’ve made that very clear. However, when your BFF bounces up to you just SPILLING OVER about her new latest and greatest whatever-it-is, you’re far more apt to listen because she has nothing to gain from being all excited about it.
Much like I have nothing to gain from being all excited about what I’m going to tell you about here! :) (Ha. See that segue there? Did you even feel that coming?) I’m totally not trying to get you to buy this stuff, I swear. I’m just sayin’, “Hey, I like this. Maybe you will too.” :)
If you’re a friend of mine on my personal Facebook page, you might have heard me sing the praises of Yogoman Burning Band, particularly their song, Gonna Get It. First of all, this band (from Bellingham, WA) is just all around awesome and their music is all very happy, upbeat and makes you dance. (Thus, no surprise that I’d love them, eh? :) )
But that particular song has become somewhat of an anthem for me. Many MANY times over the years, when I’m trying to make something really big happen, I’ll literally put that song on repeat and focus on what I’m trying to accomplish. The chorus goes, “She knows what she wants and she’s gonna get it.” Can’t beat that for being empowering, eh?! Plus, it’s just a great tune. You can listen to it here if you like. :) Good luck listening to it and not dancing though. :)
I also LOVE the Police Log of my local newspaper, the Arcata Eye. I know, I know, everybody thinks that THEIR police log is the best. But really? Ours is. One way I know is because it’s been published into not one but TWO books. Uh huh. Take that, um, other town’s police logs. :) Here are a few excerpts from this last week, courtesy of Editor Kevin Hoover.
9:18 a.m. You can’t shoplift from an I Street store, or any other for that matter, then go back later and pay for the stuff when you feel like it, then expect the workers to embrace your leisurely approach to retail. Banned.
A Plazaland bongo upthrust
Left downtowners somewhat nonplussed
Cops duly responded
But drummers absconded
Averting one more bongo-bust
1:13 a.m. If you need to leave your backpack and flute in your parked car on Janes Road, go that extra inch and push the door-lock button down to avert later conversations with police.
Yeah. Weird stuff written weirdly. :) Gotta love that. The books are great because it’s the best of the best from over the years. (Wait, you mean you didn’t realize your hair products were made in a really weird town?)
Something else I’ve been all jazzed about lately that liable to land me IN the darn police log is Zombies, Run! It’s an app for iPhone and Android and if you already have it, you know why it’s awesome and can just skip this part. If for some reason this is news to you, OMG, it’s CRAZYFUN! :)
It’s part workout motivation app, part video game and part audio book, all rolled into one. You plug in your ear buds, turn on the app, and head out for a jog or walk. As you go, a story unfolds. A very long story, actually, that reveals itself over the course of 22 “missions”, with each mission representing a new workout for you. (So, like, you don’t do ‘em all on one day, m’kay?) Here’s what it says on the Zombies, Run! Website:
"You are Runner 5. Hundreds of lives are counting on you. You've got to help your base rebuild from the ruins of civilization by collecting critical supplies while avoiding roving zombie hordes. Can you save them and learn the truth about the zombie apocalypse? Even better, you can create your own custom playlists before you start running: the story unfolds in between your tracks through a series of dynamic radio messages and voice recordings."
If you have zombie chases turned on (and you should!), every so often it goes, “Warning! Zombies approaching!” and you have to SPEED THE HECK UP to out-run the zombies. The app uses your GPS and KNOWS if you do or not and if you don’t go fast enough you drop your supplies to distract the zombies. You NEED those supplies to unlock new missions! So those zombie chases really are motivating and really do make you run faster. It’s awesome :) As far as apps go, at $8 it’s on the pricey side but SO totally worth it. In fact, when I first got it, I used it so much I overdid it (who me?!), hurt my ankle and had to take the next 3 weeks off. So, like, don’t do that.
So, once again, there’s a blog post for you that’s not exactly hair related. :) However, part of the point of this blog was for us to get to know each other better, so maybe I just accomplished that a bit. Now you know I like to dance, jog and read the police log but ONLY if it’s written humorously. :)