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Curly Chronicles: Jessicurl's VERY first customer ever, Jordan Pacitti.

Mon, 09/03/2012 - 09:30 -- Jess

As of today, Jessicurl has been an official business for 10 years!!

The Tuesday after Labor Day in 2002 is when got my business license and decided to give this whole curly hair product thing a go. Am I ever glad I did. :)

If you know the origins of the Jessicurl story, you know that initially my goal was just to create something that worked for my own hair. When I accomplished that goal, I was so excited by what I’d done that I shared the recipe with my online friends on the hair discussion forum at NaturallyCurly.com. Not too long after (I’m talking within 24 hours) I got a slew of emails from curlies asking if they could just buy the magic potion from me.

The first to ask was Jordan Pacitti, someone whom I now consider to be a good friend. Jordan is an integral part of Jessicurl history and am so glad I’ve gotten to know him over the years.

When I decided to do this series of blog posts featuring Jessicurl customers to commemorate our 10 years in business, I couldn’t think of anyone more appropriate to start with than Jordan, my very very very first customer ever. :) Here's a picture of the two of us from a few years ago when I was up in Seattle.

Me with Jordan, my very first customer ever!



Your name: Jordan Pacitti

Tell me about your curly hair journey. Did you always have curly hair, or like many of us, did it go curly at a certain point in your life?

It was always curly. I LOVED it when I was in first grade, then it grew coarse and unruly and I became the brunt of many jokes. After that I constantly brushed it to keep it tame.

When you were a kid, let’s say, under the age of 12, how did you feel about your hair? Did you get along with it?

For the most part, yes. But by age 9/10 it became a pain and I was constantly made fun of.

Did that relationship change at all during your adolescent years?

From 9-16 I despised it. I had NO idea how to take care of it and wanted it to be straight. By 16 I was living in NYC and saw many people around me with curls! By then I started to embrace my curls, even though I still had no idea how to take care of them!

If you fought with your curly hair for a portion of your life, at what age/point in your life did you decide to embrace your naturally curly hair?

Definitely by 16. I think it had more to do with NYC than my age. People embrace themselves there.

How did the people in your life react to that decision?

Everyone around me LOVED it. It of course was my real hair all along. It became a part of my identity and I love that.

If you always loved and accepted your curls, is there someone in your life that you feel was helpful in helping you with that? If you had to accept them later in life, is there someone who you feel was helpful in accepting/loving your curls then?

Justin Timberlake was the first male I remember to make curls popular for men. His popularity was around the same time I was 16.

When, and in what context did you first hear of Jessicurl?

10 years ago BEFORE it was a business, on naturallycurly.com

What made you decide to try Jessicurl the first time?

I was interested in the natural handmade recipe, and the use of flax as the holding agent intrigued me.

What did the packaging look like when you first used Jessicurl? How did that affect your opinion of it?

It was in a clear small bottle with a handwritten label. :)

Clearly, since you’re being featured on my blog, you liked the products and have continued to use them. :) What was different about them and what made you keep coming back to them?

Moisture content and definition of curls. It was exactly what I needed.

How has your relationship with your hair changed or evolved during your time using Jessicurl products?

I continue to love my curls every single day!